GBC Effort Promotes Brand Wellness

By Randy Davidson on October 23rd, 2006

Does GBC still sell to printers? Financial woes and competition have kept the company out of the spotlight for a few years. DM News published an article last week explaining how GBC began its first integrated marketing campaign built around the recent repositioning of its document presentation services. According to the article, their effort has been a success:

“Results include double-digit sales growth in the documents finishing category for the company, and 1 percent to 2 percent of everyone mailed or e-mailed has visited the microsite. Of those, 60 percent registered for more information, and more than 90 percent of those who registered are downloading some of the available information.”