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2007 B2B Marketing Outlook

By Randy Davidson on December 11th, 2006

Marketers will increase overall budgets, shift more dollars online and try new technologies, according to BtoB’s “2007 Marketing Priorities and Plans” survey. Highlights and Excerpts:

- 62.7% of respondents plan to increase their marketing budgets in 2007; 29.4% said they will keep them flat; and 8.0% said they plan to decrease them.

- The biggest boost will be seen in online marketing, with 75.6% of marketers planning to increase their online budgets in 2007.

- 50.2% of marketers plan to increase spending on direct mail next year, and 44.1% said they plan to hike spending on events.

- Only 33.6% of marketers said they plan to increase spending on print advertising in 2007, while 46.7% said they plan no changes, and 19.7% said they plan to decrease print advertising.

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  1. One Response to “2007 B2B Marketing Outlook”

  2. By B2B Blog on Dec 13, 2006 | Reply

    Yep. These are good number IMO. With online marketing there is so much more accountability than with print. I think it would be hard not to move this direction - there is so much more visibility into whats driving a return and whats not.