Archive for 2007

Resolved for the New Year: No “Shooting the Wounded”

Monday, December 31st, 2007

I can’t remember where I first read it, but I’ve never been able to forget it: “Editorial writers are the people who come down from the hills after the battle is over to shoot the wounded.” It’s also an admonition to columnists, consultants, analysts, bloggers, and anyone else in a ...

Allegra Network the “E-harmony” of the industry

Thursday, December 27th, 2007

The Denver Post has an article on Allegra Network's updated franchise model which matches franchisees with print shop owners looking to sell instead of creating new franchises: Although the company has been around since 1976, Allegra in recent years has shifted its approach from placing franchisees into new shops to helping ...

Survey Shows Consumers Value Direct Mail

Wednesday, December 26th, 2007

A survey commissioned by Pitney Bowes and DMNews of 1,000 Americans found that "consumers value much of the direct mail they receive, but they also dramatically overestimate its true environmental impact:" Consistent with other industry studies, consumers in this survey place a high value on the coupons (56 percent of consumers ...

New Hampshire Moves to Restrict Direct Mail

Wednesday, December 26th, 2007

New Hampshire joins 15 other states with initiatives to create state-run do not mail registries. The legislation would "establish a restricted mail registry in the department of justice." According to PIA imPRINT, "The level of support for the bill within the NH state legislature is uncertain at this time. Fortunately, the ...

What’s Next for Quebecor World

Wednesday, December 19th, 2007

The Globe and Mail is reporting, "Printing giant R.R. Donnelley & Sons Co. and two U.S. private-equity funds - Kohlberg Kravis Roberts & Co. and Cerberus Capital Management LP - are among the firms circling troubled Quebecor World Inc." Quebecor World Shares hit an all-time low in November after the company ...

The Birth and Future of E-Paper

Wednesday, December 19th, 2007

The Future of Things has a story on the future of E-paper that includes an interview with Nicholas K. Sheridon, the scientist that invented e-paper 35 years ago at the Xerox Palo Alto Research Center. In the interview Sheridon offers his predictions on the adoption of E-Paper: Q: What do you see ...

The Frank Romano Show - Tuesday 2pm EST

Monday, December 17th, 2007

Join Frank Romano and guests for "The Frank Romano Show." on Tuesday, December 18th from 2:00 to 3:00 pm EST. Frank and his guests Howie Fenton, Senior Digital Technologies/Production Consultant for NAPL and Richard Romano from The Industry Measure will offer commentary about technology trends, industry happenings, and general industry gossip. ...

Video Series Examines Printing Industry Associations

Monday, December 17th, 2007

"Association are important, but they are not doing their job." says Frank Romano in his latest WhatTheyThink.com video that ran as part of videos series on printing industry associations. According to Romano, The industry has not seen value in associations. A recent report by students at RIT found that 11% of ...

Why I Stopped Reading Magazines

Saturday, December 15th, 2007

There’s a lot of Magazine hype in the blogosphere recently, and I’ve contributed plenty of my own Magazine hype in the past. So I thought it would be a good opportunity to offer some anti-hype, derived from my own experience reading Magazines — an explanation of why I STOPPED reading ...

Customer Education Should be an Important Part of Your Marketing Strategy

Wednesday, December 12th, 2007

A recent article on the Memphis Daily News Website about Consolidated Graphics-owned Mercury Printing's customer education program is a perfect example of another great opportunity to engage your customers and potential customers (Read last week's Trade Shows Should be an Important Part of Your Marketing Strategy for another opportunity). The ...