Google Tells Agencies Its Products can Help Build Campaigns

By Randy Davidson on January 30th, 2007

AdAge reports that Google is courting creatives and has visited a “couple dozen ad agencies, introducing and demonstrating to chief creative officers and creative directors its suite of products and tools ready to be used in ad campaigns.”

“I’m not sure Google even knows how to use all of [its tools],” said Rich Silverstein, partner at Goodby, Silverstein & Partners. “They’ve got a lot of tools in their box for ways to connect to their consumers. They’re engineers. They come up with this amazing stuff and then ask, ‘What are we going to do with it?”‘

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