American Advertising Federation Survey Sheds Light on Media Spending

By Randy Davidson on February 7th, 2007

American Advertising Federation recently polled 1,000 ad industry leaders according to AdWeek. Many expect to increase spending in non-traditional media. Highlights:

- Just over 10 percent of those surveyed said they still earmark all of their budgets for traditional media.

- 12 percent said they direct up to 40 percent of their ad dollars to nontraditional venues.

- 80 percent said that the pace of change in media in 2006 was faster than in the previous year.

See the full article.