Selling Digital Printing to Insurance with Frank Romano

By Eric Vessels on June 4th, 2007

WhatTheyThink.com, the leading news and analysis site for the printing and publishing industry, today announced that well-known industry pundit Frank Romano will conduct a free educational webinar entitled Selling Digital Printing to Insurance. Scheduled for Tuesday, June 12, 2007, from 2:00 to 3:00 EDT, this session will provide important guidelines that will help print service providers with digital color printing capability to target insurance companies for business growth.

“Print is a major part of insurance marketing, said Romano, representing a spend of $7.0 billion in 2006. On an annual basis, insurance companies mail something to almost every U.S. citizen over the age of 18.”

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