Monday, July 16th, 2007
It stood out in the shipment of direct mail that accumulated during last week's road trip, a glossy, over-sized postcard touting the power of personalized URLs. It was digitally printed, used first-name personalization in the copy on the address side, had a PURL, and a postal bar code. But there ...Wednesday, July 11th, 2007
Bleed. Gutter. Knockout. Gang. They’re design terms that everybody knows—but what if they were presented as subtle visual puns in an interactive test of your ability to match concepts with images? Colle+McVoy, a marcomm agency in Minneapolis, throws down just such a challenge in “Design: Not For The Faint ...Tuesday, July 10th, 2007
I read in Ad Age recently that AT&T, the nation's second-largest advertiser, has shifted lead agency responsibilities for its estimated $3.345 billion account to Omnicom Group's BBDO, New York, the agency for what was Cingular Wireless, now AT&T's mobility unit. Is anyone else besides me annoyed that AT&T has dumped ...Tuesday, July 10th, 2007
WhatTheyThink.com's Senior Editor Cary Sherburne has filed a special report on the Adobe/FedEx Kinko’s Firestorm (WTT subscription required) resulting from Adobe's agreement with FedEx Kinko's to include Kinko's proprietary web-to-print technology in Adobe Reader and Adobe Acrobat 8 software. The deal has many print service providers to crying foul, as well ...Sunday, July 8th, 2007
Advertising Age has published Ad Spending numbers for measured media in April 2007. According to the release: U.S. measured spending in April 2007 rose a weak 0.6%, with improved results for network TV but a continued poor showing for newspapers. April's gain compared to a 2% increase in March, 4% decline ...Friday, July 6th, 2007
Ingram Digital and Microsoft Join in an Alliance Microsoft Corp. (www.microsoft.com) and Ingram Digital Group (www.ingramdigital.com) have signed an agreement whereby Microsoft’s Live Search Books program (http://books.live.com) will outsource high-volume scanning and digital management services to the Ingram Digital Group. Netflix Book Model Draws Competitors Book rental using a Netflix model. Guarding ...Thursday, July 5th, 2007
Joe Wikert vice president and Executive Publisher in the Professional/Trade division of John Wiley & Sons, Inc recently pondered about the death of the Yellow Pages on his Publishing 2020 Blog. Wikert sees the death of the Yellow Pages on the horizon, but thinks its death is slowed by the ...Monday, July 2nd, 2007
Manolis Kelaidis, a lecturer at the Royal College of Art in London, UK has found a way to make the traditonal paper-based books interactive by embedding circuitry and wireless network technology. Accoring to reports from the O'Reilly's "Tools of Change" conference: He [Kelaidis] asked the audience if, upon encountering an obscure reference ...
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