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Print in the Mix Launched

By Adam Dewitz on August 8th, 2007

The Print Council has launched Print in the Mix: A Clearinghouse of Research on Print Media Effectiveness. The mission of the clearinghouse is to advocate and educate marketers and media specifiers the value of print as a viable and effective ROI in the marketing strategy media mix.

The clearinghouse will distill the quantitative facts from the original research reports and make the key facts available for use by media specifiers, printers, and others as they make the case for print media in the marketing mix.

Print in the Mix is a joint effort between The Print Council and Printing Industry Center at RIT and a consortsium of university partners.

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  1. One Response to “Print in the Mix Launched”

  2. By Rick Gagner on Aug 9, 2007 | Reply

    Thanks for the tip. Please note that you can also register with Print In The Mix to gain free access to “Research Summaries-top-line synopses featuring compelling, verifiable, and factual data from academic and reputable sources making the case for “print in the mix”.