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Archive for October, 2007
Monday, October 22nd, 2007
HP continued to evangelize their "Print 2.0" strategy at last weeks Web 2.0 Summit. Sarah Milstein blogged some of the notable factoids on the O'Reilly Radar blog:
Web pages comprise 48% of printouts on home printers; word processing documents run a distant second--the reverse of just a few years ...
Posted in Printing Industry, Web-enabled Print | 3 Comments »
Thursday, October 18th, 2007
A new study from Dynamic Logic found that magazine advertising remains effective in influencing consumer behavior and plays an important role in the marketing mix:
When it comes to advertising effectiveness, a new study finds, magazine advertising remains especially effective in enhancing consumers' impressions of the product and their intent to ...
Posted in Advertising, Magazines | Comments Off
Wednesday, October 17th, 2007
Speaking at the DMA07 Conference & Exhibition DMA President & CEO John A. Greco, Jr. said the industry needs to regulate themselves:
“If we can’t self-regulate successfully, you might as well turn off the lights and hand over the keys of your business to the legislators and regulators right now,” Greco ...
Posted in Advertising, Direct Mail | 1 Comment »
Wednesday, October 17th, 2007
HP is hoping to expand its "Print 2.0" strategy by partnering with popular Web sites:
Seeking to gain traction in its "Print 2.0" strategy for web-based printing solutions, Hewlett-Packard Wednesday said it had cut deals to deliver its technology to several social networking and entertainment web sites.
You might remember the Print ...
Posted in Web 2.0, Web-enabled Print | 5 Comments »
Wednesday, October 17th, 2007
Hopkins Printing of Columbus, Ohio announced today that it has rewarded its employees with a stock ownership plan:
Hopkins Printing has announced the formation of an Employee Stock Ownership Plan (ESOP) to recognize its employees' commitment to the company and as a way to advance its sustainable growth.
"As we considered the ...
Posted in Business | Comments Off
Tuesday, October 16th, 2007
Pat Berger, vice president of Mercer Color Corporation shared a link to environmental regulatory resources the Printing Industries of Northern California (PINC) has published since last May in their PIC Government Affairs Watchdog newsletter.
Berger writes:
The Control Techniques Guidelines for Offset Lithographic Printing and Letterpress Printing (PDF Link) are the a ...
Posted in Environment and Sustainability, Voice of the People | 1 Comment »
Tuesday, October 16th, 2007
Vanna White and Pat Sajak discuss fonts at the end of a Wheel of Fortune show:
Posted in Video | 1 Comment »
Monday, October 15th, 2007
Today is blog action day - bloggers around the web are uniting to put a single important issue on everyone’s mind - the environment.
Coverage of environmental issues is not new to the PrintCEO blog and I invite you to check out the Environment category for all the blog posts.
The folks ...
Posted in Environment and Sustainability | 3 Comments »
Monday, October 15th, 2007
The Financial Times is reporting that industry sources (probably investment bankers dreaming of putting together a big deal) say HP may take a look again at buying Eastman Kodak:
The rationale is that listed HP, now the world’s biggest computer and printer maker, and listed Kodak, the No. 1 maker of ...
Posted in Business | Comments Off
Wednesday, October 10th, 2007
Penguin Books Ltd has launched a new online book community for teenagers called Spinebreakers:
Spinebreakers.co.uk is Penguin's pioneering online book community for teenagers, run by teenagers themselves. Editorial control of the site is in the hands of a core editorial team of nine teenagers aged between 13 and 18 years, supported ...
Posted in Books | Comments Off