Wednesday, October 10th, 2007
Results from a survey conducted by Ipsos Media found that America’s Business Elite are "voracious consumers of all forms of media": This group of high powered, highly influential decision makers are also very media savvy, acquiring their information from a variety of media sources, including magazines and journals, the internet, and ...Wednesday, October 10th, 2007
The Globe and Mail has a report from the annual Associated Press Managing Editors Conference on some of the new tatics that newspapers are using to build audience. One strategy is the use of social media and collaboration technologies that enables readers to share content, opinions and perspectives with other readers. ...Tuesday, October 9th, 2007
We’ve seen new technologies implemented in the graphic arts industry faster and faster; and with each wave of new technology comes a certain tension. We should always keep in mind that new technologies do not replace old ones, but that: New technologies do not change what we do, new technologies change ...Monday, October 8th, 2007
Russell J. Wilcox, president and CEO of Cambridge, MA based E Ink says the image quality and size of e-paper devices will reach a level that will meet application requirements for magazines by 2009. In an interview with BtoBonline.com Wilcox noted: Currently, you can see e-paper being used in trade paperbacks. ...Monday, October 8th, 2007
NAPL's Vice President and Chief Economist Andrew Paparozzi and Senior Consultant/Digital Technology Howard Fenton will Review Results of NAPL's Landmark Digital Services Study 2007 in free webinar on Oct. 10th. Paparozzi will introduce the session, speaking about the background, methodology, and intent of the study and Fenton will provide detailed insight ...Thursday, October 4th, 2007
The Environmental Paper Network, a consortium of environmental advocacy groups lobbying for pulp sourced using socially and environmentally responsible methods has released a new report on The State of the Paper Industry, Monitoring the Indicators of Environmental Performance. The report outlines a Common Vision for Transforming the Paper Industry: Eliminate excessive ...Tuesday, October 2nd, 2007
Advertising spending decreased 0.3 percent to $72.59 billion versus the same period in 2006 according to TNS Media Intelligence: Internet display advertising maintained its growth leadership position, registering a 17.7 percent increase to $5.52 billion in expenditures. Consumer magazines posted a 6.9 percent gain to $11.50 billion in advertising. Outdoor expenditures ...Tuesday, October 2nd, 2007
On Friday, Sept. 28, Hewlett Packard released the “Incomprehensible Press Release of the Week” according to The Wall Street Journal Online Business Technology Blog. This particular release was described as “possibly the most jargon-packed prose we’ve ever seen.” Taking advantage of a little quick analysis and sorting using some handy Microsoft® ...Tuesday, October 2nd, 2007
A new study from Doremus, a business communications firm, and The Financial Times found that C-level executives prefer print over online when looking for trusted information and analysis in the financial, consulting and technology categories. BtoB Magazine has published the numbers from the study: 59% of executives said they trust print over ...Monday, October 1st, 2007
Paul Rossi, Economist publisher for North America says that the magazine industry needs to be prepared to respond to environmental groups that target wasteful practices of the magazine trade. "We as an industry are next on the list as a target," Mr. Rossi said, speaking at a breakfast hosted by the ...
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