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Archive for November, 2007
Friday, November 30th, 2007
This past week WhatTheyThink.com ran a series of videos from its analysts and commentators on the trade shows print services providers should exhibit at or attend. We all know the importance of attending printing industry trade shows and events if we want to stay on top of the latest technologies ...
Posted in Marketing | 1 Comment »
Thursday, November 29th, 2007
Adobe and Internet portal Yahoo! have announced an agreement that creates an "Advertising Service For PDF Publishers:"
Adobe Systems Incorporated and Yahoo! Inc. today launched Ads for Adobe PDF Powered by Yahoo!, an opt-in service that enables online commercial publishers to drive new revenue by including timely, contextual ads next to ...
Posted in New Media | Comments Off
Thursday, November 29th, 2007
A new study from Grant Thornton LLP and BusinessWeek Research Services explores executives’ views on corporate responsibility. According to the study, "77% of executives say that corporate responsibility will have a major impact on their business strategies over the next few years, and 76% agree it can enhance a company’s ...
Posted in Corporate Responsibility | 1 Comment »
Thursday, November 29th, 2007
FOLIO magazine just held their The State of B-to-B 2008 webinar that provides an outlook for B-to-B media in 2008 based on survey research conducted by FOLIO earlier this year.
Key points from the Webinar:
Revenues and profitability generally up
Print advertising still dominant revenue contributor (But remains flat)
Online is the fastest ...
Posted in B-to-B Media | 2 Comments »
Thursday, November 29th, 2007
FOLIO: magazine has an article by Jason Fell on "the Launch Dilemma: Print or Digital First," that looks at the benefits of launching a magazine first in print or starting out online-only.
Fell turns to magazine publishers that offer a compelling case for choosing one or the other. One comment that ...
Posted in Media, New Media, Print | 1 Comment »
Wednesday, November 28th, 2007
Jason Tanz, business editor of Wired magazine was interviewed by PRWeek and shares his view on how magazines can compete with new media (emphasis mine):
PRWeek: The decline of newspapers because of the Internet is a perpetual theme, but another theme these days is the corresponding decline of magazines. Do you ...
Posted in Magazines | Comments Off
Monday, November 26th, 2007
The National Endowment for the Arts has released a new study that examines reading in America:
To Read or Not To Read gathers and collates the best national data available to provide a reliable and comprehensive overview of American reading today. While it incorporates some statistics from the National Endowment for ...
Posted in Research, Case Studies, & Whitepapers | 3 Comments »
Friday, November 23rd, 2007
The United States International Trade Commission (ITC), the quasi-judicial independent federal agency responsible for investigating matters of trade has determined coated free sheet paper from China, Indonesia, and Korea does not injure U.S. Industry. In a new release, the ITC states, "U.S. industry is neither materially injured nor threatened with ...
Posted in Ink, Substrates, and Consumables, Printing Industry News | 1 Comment »
Tuesday, November 20th, 2007
An new study released by public relations firm Edelman found that consumers will switch to products that "make tomorrow’s world a better place." According to the study, "Eighty-five percent of consumers around the world are willing to change the brands they buy or their consumption habits to make tomorrow’s world ...
Posted in Corporate Responsibility | 1 Comment »
Tuesday, November 20th, 2007
Book publishers Simon & Schuster, Inc. has announced it will increase the recycled content of books printed and bound in the U.S. from 10% to 15%:
announced today a new environmental initiative and paper policy that will dramatically increase the amount of recycled fiber in the paper used to manufacture its ...
Posted in Environment and Sustainability | Comments Off