Archive for November, 2007

IBM Predicts the End of Advertising as We Know It

Monday, November 12th, 2007

A new report from IBM Global Business Services forecasts "greater disruption for the advertising industry in the next five years than occurred in the previous 50." The report found that control of attention, creativity, measurement, and advertising inventories are tipping the advertising industry balance of power. To examine the factors influencing ...

UPS Announces Increase in 2008 Rates

Monday, November 12th, 2007

UPS has announced rate increases matching FedEx's increased shipping rates for 2008. According to UPS, the increases include: an average 4.9 percent increase for UPS Ground and Ground Hundredweight shipments and a net average increase of 4.9 percent on all air express and U.S. origin International shipments. The increase for air ...

xpedx Shows Sustainability Leadership at “Green Living Expo” in Cincinnati

Monday, November 12th, 2007

In our every deliberation, we must consider the impact of our decisions on the next seven generations That quote is from The Great Law of The Iroquois Confederacy. Native Americans always did have it about right in terms of the impact we have on the planet and how to minimize ...

drupa fun fact

Monday, November 12th, 2007

As the WhatTheyThink team prepares for drupa 2008, Noel Ward Executive Editor of OnDemandJournal.com, and Director of Trade Show Coverage for WhatTheyThink.com shared a drupa fun fact with us earlier today: As of December 31, 2006 the population of Dusseldorf was 581,858. The total attendance at drupa 2004 was 394,478 and is ...

Study Examines Offline Channel Influence on Online Search

Thursday, November 8th, 2007

Search Engine Marketing firm iProspect has released a study they did that examines how offline marketing (which is the internet marketers euphemism for print, tv, radio)channels influence online search. The study found that magazine and newspaper ads (as well ad word of mouth) where the most effective at generating a ...

Newspaper Roundup

Tuesday, November 6th, 2007

The Audit Bureau of Circulations released circulation numbers for more than 700 daily newspapers yesterday. According to Editor and Publisher: According to an analysis of ABC figures, for 538 daily U.S. newspapers, circulation declined 2.5% to 40,689,617. For 609 papers that filed on Sunday, overall circulation dropped 3.5% to 46,771,486. The ...

Kodak CEO Dismisses Memjet Printing Technology

Monday, November 5th, 2007

The Condé Nast Portfolio Tech Observer blog talked with Kodak CEO Antonio Perez about Silverbrooks Memjet Printing Technology that was announced earlier this year. Perez dismissed the new technology saying: Perez told me that every printer company -- H-P, Kodak, etc. -- has page-wide array technology in their R&D centers. ...

Building the Future of Our Industry

Monday, November 5th, 2007

During the week of November 5, 2007, WhatTheyThink will feature a week-long series of articles on education. In publishing this series, WhatTheyThink is partnering with various organizations to raise awareness about the important work these organizations do in attracting new talent to our industry. These organizations include: PGSF is a not-for-profit, private, ...

New Research from Printing Industry Center Examines Emerging Markets

Monday, November 5th, 2007

A new research monograph from the Printing Industry Center at Rochester Institute of Technology provides insight into the business climate of five emerging markets: Brazil, China, India, Mexico, and Russia. The monograph also examines the the state of the printing and publishing market within each country. Key findings from the ...

I Heart Print

Friday, November 2nd, 2007

A new blog highlighting the success of print has been launched by Content Print Solutions of Belgian. "Being in the heart of the digital printing industry, we have the feeling that 'print buyers' nor most of the print providers really know the possibilities of digital printing." Pieter Ardinois, CEO of ...