Ads Spending Relatively Flat in First Nine Months of 2007

By Adam Dewitz on December 11th, 2007

New data released by TNS Media Intelligence found that total measured advertising expenditures in the first nine months of 2007 inched upwards by 0.2 percent to $108.2 billion as compared to the prior year period.

By the Numbers:

• Internet display advertising increased 17.2 percent to $8.4 billion in expenditures.
• Consumer magazines posted a 6.4 percent gain to $17.3 billion on flat ad page volume.
• Cable TV spending was up 4.7 percent to $12.7 billion
• Outdoor advanced by 4.4 percent to $3.0 billion.
• Newspaper spending remained soft as marketers lowered their Local Newspaper spending by 5.1 percent to $16.6 billion with a commensurate reduction in ad space.

The complete release is available at http://www.tns-mi.com/news/12112007.htm