Tuesday, December 11th, 2007
New data released by TNS Media Intelligence found that total measured advertising expenditures in the first nine months of 2007 inched upwards by 0.2 percent to $108.2 billion as compared to the prior year period. By the Numbers: Internet display advertising increased 17.2 percent to $8.4 billion in expenditures. Consumer magazines posted a ...Monday, December 10th, 2007
Join Dr. Joe for an update on his 2008 and 2009 printing industry economic outlook as well as other insights and opinions he will be offering during his popular quarterly economic outlook webinar. He will also discuss the results of WhatTheyThink.com's first reader and subscriber survey about business conditions ...Monday, December 10th, 2007
A survey conducted by BtoB Magazine of 213 b-to-b marketers from the last week in November to the first week in December found that 60.1% of b-to-b marketers plan to increase their marketing budgets next year. No surprise that interactive advertising will see the biggest budget increase with 79.1% of marketers ...Thursday, December 6th, 2007
The Portable Document Format version 1.7 is set to become ISO Standard 32000 after the approval of the 32000 Draft International Standard. James C. King, a Principal Scientist at Adobe, has the details on his Inside PDF blog. Earlier this year, Adobe announced that AIIM - The Enterprise Content Management ...Thursday, December 6th, 2007
Scott Karp, Editor & Publisher of Publishing 2.0 has written an analysis of the future of print publishing and paid content: Print is dead and all content wants to be free — two bogeymen of the digital age, with some edge of truth, but based on current visibility, still unlikely at ...Wednesday, December 5th, 2007
'Intent-Driven' Media Challenges Brands IAC's media and advertising CEO, Peter Horan predicts, "both media companies and advertisers could no longer rely on strong brands. Instead, they must find ways to meaningfully participate in what he calls "intent-driven media." Online ad share slips at papers Alan D. Mutter - the Newsosaur - says, ...Monday, December 3rd, 2007
The WWF (formerly World Wildlife Fund), has released a buyers' guide to responsible paper purchasing: From packaging paper to office paper and tissues, the WWF Guide to Buying Paper makes it easy for any organization to understand the most important environmental impacts of paper-making and to source responsibly-produced paper products, thus ...Monday, December 3rd, 2007
This is a response to a letter written earlier this year to Plant Engineering magazine regarding the loss of manufacturing jobs and plants. The author of the letter to comments on the decline of press manufacturing in the U.S., especially at Goss. Blaming this on offshore competition is rather strange. Since ...Friday, November 30th, 2007
This past week WhatTheyThink.com ran a series of videos from its analysts and commentators on the trade shows print services providers should exhibit at or attend. We all know the importance of attending printing industry trade shows and events if we want to stay on top of the latest technologies ...Thursday, November 29th, 2007
Adobe and Internet portal Yahoo! have announced an agreement that creates an "Advertising Service For PDF Publishers:" Adobe Systems Incorporated and Yahoo! Inc. today launched Ads for Adobe PDF Powered by Yahoo!, an opt-in service that enables online commercial publishers to drive new revenue by including timely, contextual ads next to ...
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