Friday, May 9th, 2008
According to PIA/GATF imPrint the legislatures in Vermont, Hawaii, Maryland and Washington have adjourned for the year without considering legislation on restricting direct mail. Mail Moves America keeps a list of State Do Not Mail Registry Bills and their current status.Thursday, May 8th, 2008
Format Dynamics, a Denver-based advertising technology start-up has created an advertising platform that enables online publishers to insert targeted advertising into pages printed from the Web. MediaPost has an article on the new platform: Enter the "PrinterStitial." Denver-based startup Format Dynamics has perhaps invented a whole new ad category by developing ...Thursday, May 8th, 2008
Check out the really unique (and funny) Apple ad on Time's site: Several things I like about this. It's a good play from their TV campaign that is ubiquitous. This makes you want to play with sound. It is very engaging from a web standpoint because it essentially interacts ...Wednesday, May 7th, 2008
Heidelberger Druckmaschinen AG is looking to buy companies that complement the companies current product and services according to a report at Forbes.com: Heidelberger Druckmaschinen AG. plans to spend up to a three-digit million euros amount on acquisitions to compliment its services and printing materials businesses, chief executive Bernhard Schreier said. 'We're in ...Tuesday, May 6th, 2008
NewPage Group Inc has filed a registration statement with the SEC yesterday proposing initial public offering of its common stock: NewPage Group Inc. is the parent company of NewPage Corporation. NewPage Corporation, headquartered in Miamisburg, Ohio, is the largest coated paper manufacturer in North America, based on production capacity, with more ...Sunday, May 4th, 2008
The 1to1 Media blog has a short case study on a unique direct marketing campaign from a small college in northeast Pennsylvania: The small school in northeast Pennsylvania wanted to attract local incoming freshmen who typically had the credentials to attend college far away from home. Their marketing team decided to ...Sunday, May 4th, 2008
An article in the Wall Street Journal takes a look at the growth of print advertising in in the Persian Gulf: Spending on ads in newspapers and magazines in the six Arab countries that make up the Gulf Cooperation Council reached $2.96 billion last year, according to Ipsos Stat, an international ...Tuesday, April 29th, 2008
Shares of X-Rite stock dropped after the company reported further defaults on loan agreements tied to its aggressive buying spree the past two years. X-Rite has had some troubles lately, first announcing low then expected profits, and then reports of layoffs coming out of Grand Rapids, MI. Shares of X-Rite closed at ...Tuesday, April 29th, 2008
eWeek has an interview up with David Murphy, head of HP Imaging and Printing Group's Web Services and Software unit. In the interview Murphy sheds some light on HP's acquisition of Exstream and potential for future acquisitions: Exstream is very powerful in enterprise printing. It had already invested in Dialogue Live, a ...Monday, April 28th, 2008
In the last few months I have received some top notch print in the mail from the personalized REI Members Rewards annual divided/annual report/election ballet to a high quality rich black incase computer accessory catalog. As I was going through last weeks mail a pattern emerged: all of the bound mail ...
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