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Business-to-Business Magazines Rebound In 2007

By Adam Dewitz on March 26th, 2008

American Business Media reports that some B2B magazines showed growth in 2007:

At first glance, the year-end numbers for 2007 appear to show a slight decline (-2.0%). However when the numbers are examined more closely, in fact, 13 of the 21 Business Information Network (BIN) categories are showing growth.

The greatest growth occurred in the categories ‘Resources, Environment & Utilities,’ ‘Architecture, Design & Lighting,’ and ‘Science, Research & Development,’ each of which boasted year-to-date increases of 12.72%, 10.49%, and 10.11% respectively.

In addition, the BIN categories ‘Agriculture’ and ‘Aviation, Aerospace & Military’ made impressive comebacks over the last twelve months, ending up at 6.83% and 0.32% respectively.

  1. One Response to “Business-to-Business Magazines Rebound In 2007”

  2. By Hugo E. Martin on Mar 27, 2008 | Reply

    Wouldn’t it be more correct to say, that “some” magazines and magazine categories showed growth: Total ad pages (from the small fraction of magazines measured) declined by 3,35 percent and decline in ad value is 2,00 percent.