A Look at Deliver’s “Dare to Dream Green” Issue
By Adam Dewitz on April 16th, 2008
Deliver magazine, the United States Postal Service’s magazine for marketing professionals has put their articles from the May 2008 “Dare to Dream Green” Issue:
Jeff Baker turned his company upside down to become sustainable and socially responsible. So why did he keep it a secret for so long?
A growing number of companies are adopting procurement policies that help protect the world’s forests by tracking paper production from stump to shelf
Producing eco-friendly products and services means more than simply using recycled materials — you need to look at the entire life cycle
You’d think 100-percent recycled paper is eco-friendlier than 20-percent recycled paper, right? Well, that’s not the only idea green marketers get wrong…
For publisher Dawn Codd, making direct mail magazines more eco-friendly is the right thing to do for the planet — and for her business
As the industry starts to look at stepping up it’s industry-imposed direct mail guidelines, “Because It’s Good For You” looks at the Direct Marketing Association’s Commitment to Consumer Choice guidelines:
But as consumers clamor for more responsible marketing — calling for reductions in the amount of direct mail received and more emphasis on the environment — smart marketers know that adaptation isn’t optional. Changes must be made.
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