Archive for April, 2008

UN Cracks Down on Carbon Trading

Wednesday, April 23rd, 2008

With the current environmental and sustainable trend, many companies are looking at carbon credits as method to sell away there inability to cut their own carbon-dioxide emissions. An article in yesterday's Wall Street Journal looks at recent action by the UN to tighten requirements and "Some Carbon-Credit Projects Find a Tougher ...

WhatTheyThink Launches “GOING GREEN - Environment & Sustainability” Special Interest Section

Tuesday, April 22nd, 2008

WhatTheyThink has launched of a new special interest section called “Going Green” on WhatTheyThink.com. The new section will be managed by Gail Nickel-Kailing, a long time WhatTheyThink editor and contributor, Going Green is for readers of WhatTheyThink.com who want to learn more about saving money, saving the earth, and “doing ...

French Magazine Distributor Launches All-You-Can-Read Magazine Download Subscriptions

Monday, April 21st, 2008

French magazine distributor Relay is offering "All-You-Can-Read" magazine downloads according to PC World magazine: For a monthly fee of 17.90 (US$28.20) readers can download the latest issues of around 400 French magazines, including top sellers such as Glamour, Public and Playboy, and technology titles such as Digital World. There are also ...

Certifications as Part of a Sustainability Business Strategy

Monday, April 21st, 2008

Join us tomorrow for the free webinar "Certifications as Part of a Sustainability Business Strategy" moderated by Gail Nickel-Kailing, WhatTheyThink.com's Environment & Sustainability Editor and sponsored by Oce North America Every day more and more companies announce environmental stewardship programs, sustainability initiatives, and development of products with lighter carbon footprints. It ...

Green Week at WhatTheyThink.com

Monday, April 21st, 2008

During the week of April 21, 2008, WhatTheyThink.com will feature a week-long series of articles and videos on the environment and sustainability. In publishing this series, WhatTheyThink is honoring the 38th annual Earth Day on April 22, 2008 and highlighting the role of "green" printing practices and sustainable industry ...

AAP Details Sustainability Issues for Publishers in “Handbook on Book Paper and the Environment”

Friday, April 18th, 2008

Those struggling to keep up with the issues and terminology of sustainable printing will find much of the information they’re seeking in Handbook on Book Paper and the Environment, a recent report from the Paper Issues Working Group of the Association of American Publishers (AAP). The 61-page document is the ...

A Look at Deliver’s “Dare to Dream Green” Issue

Wednesday, April 16th, 2008

Deliver magazine, the United States Postal Service's magazine for marketing professionals has put their articles from the May 2008 "Dare to Dream Green" Issue: Anatomy of an Eco-Makeover Jeff Baker turned his company upside down to become sustainable and socially responsible. So why did he keep it a secret for so long? Green ...

It’s “PRINT WEEK” In Minnesota

Tuesday, April 15th, 2008

I just heard from Linda White at the Printing Industry of Minnesota it's “PRINT WEEK” In Minnesota. The proclamation came from Minnesota Governor Tim Pawlenty last month. The Proclamation states: WHEREAS: The Printing Industry of Minnesota, Inc., represents the largest custom manufacturing group in the state; and WHEREAS: More than 1,000 ...

Business Marketers Spending Big on Custom Publishing

Monday, April 14th, 2008

A new study from BtoB magazine and Junta42, a content marketing community search engine, found increased custom content spending from 150 marketing decision makers they surveyed during the last week of March, 2008. The online survey of targeted BtoB magazine readers asked respondents how much of their marketing budget is spent ...

Layoffs At X-Rite

Thursday, April 10th, 2008

Reports are coming in that X-Rite is reducing staff in an effort to slash expenses. Last week the company updated its first quarter revenue outlook and "additional expected cost savings for fiscal 2008." In the announcement, Thomas J. Vacchiano, Jr stated, “While we indicated during the most recent earnings call ...