Monday, May 12th, 2008
A new Website has been launched to target junk and promote “Do Not Mail” legislation by “sending over 10,000 boxes of junk mail to congress.” The new site Junk Mail Revolt is attempting to build a grassroots effort: Voice your support for an opt-out Do Not Mail registry by participating in ...Monday, May 12th, 2008
Gail Nickel-Kailing has the scoop on “Earth-Friendly” Laminate over at the WhatTheyThink Going Green — Environment & Sustainability section. The thermal laminate sold by GBC is based on is derived from a wood-based polymer biodegradable. Check out Gail's article all the details.Monday, May 12th, 2008
Dr. Ashok Rao, Dean of RIT's E. Philip Saunders College of Business has a blog post on Rochester-based Hammer Packaging. In his blog post Rao describes some of the challenges the company has faced in the last two decades: Since taking over as president and CEO Jim Hammer has fostered a ...Friday, May 9th, 2008
According to PIA/GATF imPrint the legislatures in Vermont, Hawaii, Maryland and Washington have adjourned for the year without considering legislation on restricting direct mail. Mail Moves America keeps a list of State Do Not Mail Registry Bills and their current status.Thursday, May 8th, 2008
Format Dynamics, a Denver-based advertising technology start-up has created an advertising platform that enables online publishers to insert targeted advertising into pages printed from the Web. MediaPost has an article on the new platform: Enter the "PrinterStitial." Denver-based startup Format Dynamics has perhaps invented a whole new ad category by developing ...Thursday, May 8th, 2008
Check out the really unique (and funny) Apple ad on Time's site: Several things I like about this. It's a good play from their TV campaign that is ubiquitous. This makes you want to play with sound. It is very engaging from a web standpoint because it essentially interacts ...Wednesday, May 7th, 2008
Heidelberger Druckmaschinen AG is looking to buy companies that complement the companies current product and services according to a report at Forbes.com: Heidelberger Druckmaschinen AG. plans to spend up to a three-digit million euros amount on acquisitions to compliment its services and printing materials businesses, chief executive Bernhard Schreier said. 'We're in ...Tuesday, May 6th, 2008
NewPage Group Inc has filed a registration statement with the SEC yesterday proposing initial public offering of its common stock: NewPage Group Inc. is the parent company of NewPage Corporation. NewPage Corporation, headquartered in Miamisburg, Ohio, is the largest coated paper manufacturer in North America, based on production capacity, with more ...Sunday, May 4th, 2008
The 1to1 Media blog has a short case study on a unique direct marketing campaign from a small college in northeast Pennsylvania: The small school in northeast Pennsylvania wanted to attract local incoming freshmen who typically had the credentials to attend college far away from home. Their marketing team decided to ...Sunday, May 4th, 2008
An article in the Wall Street Journal takes a look at the growth of print advertising in in the Persian Gulf: Spending on ads in newspapers and magazines in the six Arab countries that make up the Gulf Cooperation Council reached $2.96 billion last year, according to Ipsos Stat, an international ...
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