2007 Household Diary Study Available

By Adam Dewitz on July 16th, 2008

The USPS has released their 2007 Household Diary Study. The Household Diary Study is a multi-year study started in 1987 that aims to provide a “comprehensive and continuous description of the mail originating and destinating in American household.”

The report is available here (or as a PDF here).

Print in the Mix has pulled some of the facts the study: Chapter 5: Advertising Mail, Chapter 6: Periodicals (free login required).