Younger Demographics Still Read Direct Mail
By Adam Dewitz on August 12th, 2008
Chief Marketer has an article by Peter Meyers of ICOM Information and Communications on mail preferences of 18-34 year olds. Meyers says younger demographics prefer direct mail citing a recent survey conducted by ICOM Information and Communications of 1529 households.
The survey results suggests
- Young professionals ages 18-34 communicated a strong preference for receiving information in the mail over electronic options.
- Respondents in the 18-34 year old demographic proclaimed nearly a two-to-one preference for receiving product information by direct mail over e-mail or online, across all categories
- 57.7% of 18-34 year olds preferred information by direct mail, as opposed to only 27.3% preferring e-mail and online combined. In another key category, over the counter medication, 55.8% preferred mail to 29.3% opting for online methods.
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One Response to “Younger Demographics Still Read Direct Mail”
By Harvey on Aug 14, 2008 | Reply
No surprise here. Nothing conveys more emotions than print if done right. And we learn through emotions. Dollar for dollar we have found that our clients realize more sales through direct marketing in print than any other form of media.