Archive for 2008

Apple Ad on Time’s site

Thursday, May 8th, 2008

Check out the really unique (and funny) Apple ad on Time's site: Several things I like about this. It's a good play from their TV campaign that is ubiquitous. This makes you want to play with sound. It is very engaging from a web standpoint because it essentially interacts ...

Heidelberger Druckmaschinen Planning Strategic Acquisitions

Wednesday, May 7th, 2008

Heidelberger Druckmaschinen AG is looking to buy companies that complement the companies current product and services according to a report at Forbes.com: Heidelberger Druckmaschinen AG. plans to spend up to a three-digit million euros amount on acquisitions to compliment its services and printing materials businesses, chief executive Bernhard Schreier said. 'We're in ...

NewPage Planning IPO

Tuesday, May 6th, 2008

NewPage Group Inc has filed a registration statement with the SEC yesterday proposing initial public offering of its common stock: NewPage Group Inc. is the parent company of NewPage Corporation. NewPage Corporation, headquartered in Miamisburg, Ohio, is the largest coated paper manufacturer in North America, based on production capacity, with more ...

Staying Personal with Direct Marketing

Sunday, May 4th, 2008

The 1to1 Media blog has a short case study on a unique direct marketing campaign from a small college in northeast Pennsylvania: The small school in northeast Pennsylvania wanted to attract local incoming freshmen who typically had the credentials to attend college far away from home. Their marketing team decided to ...

Print Advertising Booming in the Persian Gulf

Sunday, May 4th, 2008

An article in the Wall Street Journal takes a look at the growth of print advertising in in the Persian Gulf: Spending on ads in newspapers and magazines in the six Arab countries that make up the Gulf Cooperation Council reached $2.96 billion last year, according to Ipsos Stat, an international ...

X-Rite shares drop on loan defaults

Tuesday, April 29th, 2008

Shares of X-Rite stock dropped after the company reported further defaults on loan agreements tied to its aggressive buying spree the past two years. X-Rite has had some troubles lately, first announcing low then expected profits, and then reports of layoffs coming out of Grand Rapids, MI. Shares of X-Rite closed at ...

eWeek interviews HP`s David Murphy

Tuesday, April 29th, 2008

eWeek has an interview up with David Murphy, head of HP Imaging and Printing Group's Web Services and Software unit. In the interview Murphy sheds some light on HP's acquisition of Exstream and potential for future acquisitions: Exstream is very powerful in enterprise printing. It had already invested in Dialogue Live, a ...

From My Mailbox

Monday, April 28th, 2008

In the last few months I have received some top notch print in the mail from the personalized REI Members Rewards annual divided/annual report/election ballet to a high quality rich black incase computer accessory catalog. As I was going through last weeks mail a pattern emerged: all of the bound mail ...

California Bad Dreamin’: Panelists at WOA “Offset and Beyond 2008” Urge Printers To Get Ready for Low-VOC Solvents

Monday, April 28th, 2008

Coming, maybe, to your state: air-quality rules mandating the use of press solvents containing no more than 100 grams of volatile organic compounds (VOCs) per liter. Coming, perhaps, to your pressroom: problems you didn’t anticipate with s-l-o-w press washups, funky residues, and strange chemical side effects such as “tearing” (as in ...

It’s Good to Be Green

Monday, April 28th, 2008

Join us Wednesday April 30th for a free webinar “It's Good to Be Green” moderated by Barb Pellow sponsored by HP. The printing industry like many other industries is starting to pick up steam in going "Green". From recycling paper to using soy ink, smart printing companies are starting to realize ...