Archive for 2008

Catalogs - Times are a changin’

Monday, August 25th, 2008

"Montgomery Ward" - does that name ring a bell? When we were kids - way back when - we called it the "Monkey Ward" catalog... This week's DMNews reported on a number of acquisitions in the catalog industry that triggered some thoughts for me, some of them a bit nostalgic. Montgomery ...

What Coattail Are Marketing Messages Riding?

Monday, August 25th, 2008

Over at the Digital Nirvana blog Heidi Tolliver-Nigro takes a look at the use of promotional messages on transactional documents and asks how effective can TransPromo be if when combining promotions with something no one likes to receive — their bill: if you’re talking about transpromo credit card statements, for ...

The Growth Side of Lean

Sunday, August 24th, 2008

There is a widespread belief that the primary benefit of a lean business system is lower costs.  And there's no doubt that lean methodologies can help a company get costs under control.  The perception that lean means cost cutting is often reinforced because many companies turn to lean when they're ...

Why Online Marketing is not Enough

Wednesday, August 20th, 2008

Pat McGrew, Kodak's Data Center & Transaction Segment Evangelist has a blog post up on Grow Your Biz on making sure you don't alienate your customers that are not online: The folks at the New York Times pushed a story about the decline in Broadband subscriptions. Another story from a couple ...

Germany. Where Newspapers Are Thriving

Monday, August 18th, 2008

BusinessWeek has an article online about how Germany's papers are doing fine despite the ad flight to the Web. The article cites the success of Bild, a Berlin daily with 12 million readers had it most profitable year in 2007 and the national-affairs daily Die Welt, which made its first profit ...

Doing Well AND Doing Good

Sunday, August 17th, 2008

The new lean manufacturing forum at PrintPlanet is now up and running, and it's off to a good start. Becoming lean is clearly an important objective for many printing company managers. Sustainability has also become an important topic in the printing industry. For example, WhatTheyThink.com now has ...

RIT Among 31 Institutions Selected for an HP Innovation Research Award

Thursday, August 14th, 2008

The Open Publishing Lab at RIT's School of Print Media was selected to receive a HP Labs Innovation Award. RIT was chosen from more than 450 proposals from 200 universities in 28 countries HP received. According to HP Labs, "Awardees will work with HP Labs researchers on speculative and potentially game-changing ...

Notes from New York: TransPromo is Gaining Steam!

Wednesday, August 13th, 2008

I will be writing about InfoTrends’ second annual TransPromo Summit in more detail in the pages of WhatTheyThink, but I just wanted to take a moment to scribble down a few thoughts at the conclusion of the first day. Last year, there were about 300 attendees at the first TransPromo ...

Bolger Buys Diversified Graphics

Tuesday, August 12th, 2008

The Minneapolis Star Tribune has the story on continued industry consolidation with coverage of Minneapolis-based Bolger buying the assets of bankrupt Minneapolis-based Diversified Graphics. In 2005 Diversified Graphics was bought out by its senior management team and a private-equity firm. Bolger had the winning bid at $10 million for the Diversified Graphics ...

Younger Demographics Still Read Direct Mail

Tuesday, August 12th, 2008

Chief Marketer has an article by Peter Meyers of ICOM Information and Communications on mail preferences of 18-34 year olds. Meyers says younger demographics prefer direct mail citing a recent survey conducted by ICOM Information and Communications of 1529 households. The survey results suggests Young professionals ages 18-34 communicated a strong preference ...