Author Archive

“Over fifty percent of marketers’ budgets now spent online”

Thursday, September 4th, 2008

A new study released by Clash-Media suggests over fifty percent of marketers' budgets now spent online. The research conducted by E-consultancy for Clash-Media found: over 90 percent of marketers see Online Lead Generation as a growth area – up from 82 percent last year, and over 70 percent of those using ...

The Manchester, UK Evening News Circulation Experiment

Thursday, September 4th, 2008

To combat falling circulation numbers, the Manchester, UK Evening News began giving away 50,000 issues away downtown where circulation was weak while continuing to sell issues in the suburbs: Before the experiment the Evening News was very much a suburban newspaper with only about 7,000 sales downtown. So, the thinking went, ...

Remembering Hal Morrow

Tuesday, September 2nd, 2008

Hal Morrow, Chief Marketing Officer of GMC Software Technology lost his battle with cancer on Friday. At WhatTheyThink.com Elizabeth Gooding remembers Hal's years of industry leadership. Following cremation, a celebration of Hal’s life will be held on Wednesday September 3, 2008 at 6:00pm in the Peabody Funeral Homes and Crematorium, 15 ...

Pay Packages for Printing Association Leaders

Wednesday, August 27th, 2008

AdvertisingAge has published the Pay Packages For Trade Association Leaders in its DataCenter. Here's the data for the Printing Industry related associations: COMPENSATION ($1000s) NOT-FOR-PROFIT GROUPEXECUTIVETITLEBASIC COMP.OTHERTOTALGROUP'S REVENUE ($ MILLION) Newspaper Association of America John F. Sturmpres-CEO9291611,09031.7 Magazine Publishers of AmericaNina B. Linkpres-CEO6697274116.8 Printing Industries of AmericaMichael Makinpres-CEO295433387.7 The data comes from a Ad ...

35 Graphic Communication Companies make the Inc. 5000

Tuesday, August 26th, 2008

Inc. Magazine has released its list of the 5,000 fastest growing private companies in America. By my count 34 companies on the list are in the graphic communication industry. No. 60 Salt Lake Mailing & Printing. The company provides direct mail services. http://www.saltlakemailing.com/ No. 418 Abbott's Custom Printing. The Las Vegas-based printer ...

What Coattail Are Marketing Messages Riding?

Monday, August 25th, 2008

Over at the Digital Nirvana blog Heidi Tolliver-Nigro takes a look at the use of promotional messages on transactional documents and asks how effective can TransPromo be if when combining promotions with something no one likes to receive — their bill: if you’re talking about transpromo credit card statements, for ...

Why Online Marketing is not Enough

Wednesday, August 20th, 2008

Pat McGrew, Kodak's Data Center & Transaction Segment Evangelist has a blog post up on Grow Your Biz on making sure you don't alienate your customers that are not online: The folks at the New York Times pushed a story about the decline in Broadband subscriptions. Another story from a couple ...

Germany. Where Newspapers Are Thriving

Monday, August 18th, 2008

BusinessWeek has an article online about how Germany's papers are doing fine despite the ad flight to the Web. The article cites the success of Bild, a Berlin daily with 12 million readers had it most profitable year in 2007 and the national-affairs daily Die Welt, which made its first profit ...

RIT Among 31 Institutions Selected for an HP Innovation Research Award

Thursday, August 14th, 2008

The Open Publishing Lab at RIT's School of Print Media was selected to receive a HP Labs Innovation Award. RIT was chosen from more than 450 proposals from 200 universities in 28 countries HP received. According to HP Labs, "Awardees will work with HP Labs researchers on speculative and potentially game-changing ...

Bolger Buys Diversified Graphics

Tuesday, August 12th, 2008

The Minneapolis Star Tribune has the story on continued industry consolidation with coverage of Minneapolis-based Bolger buying the assets of bankrupt Minneapolis-based Diversified Graphics. In 2005 Diversified Graphics was bought out by its senior management team and a private-equity firm. Bolger had the winning bid at $10 million for the Diversified Graphics ...