Author Archive

Why do we Need Print Buyers?

Friday, October 26th, 2007

Margie Dana and Frank Romano have both written recently on WhatTheyThink.com on the issues faced by print buyers: lack of formal training, low awareness by management about what they do, having limited resources for education and professional development, and more. And they are right in each case. But in my ...

How Green is Your Toner?

Monday, September 17th, 2007

All this year major printing equipment manufacturers have been quietly telling anyone who'd listen about how "green" they are. Some of this is hype, some real, but it's good to see these companies paying attention. We all know that as a manufacturing process, printing (never mind making the necessary paper) ...

HP Plays for More of the Marbles

Thursday, September 13th, 2007

The announcement that Hewlett-Packard has signed an agreement to acquire MacDermid ColorSpan shows, lest there be any doubt, that HP is continuing to play for all the marbles in digital printing. Nothing wrong with that, and no one can say HP doesn't focus on its primary markets. This move increases the ...

Do you need a Bachelor’s degree to run a digital press?

Wednesday, July 25th, 2007

Recent articles and blog postings bemoan the fact that kids aren't going to 4 year colleges to get degrees in some area of printing or not considering printing as a career. This is not really new. Printers have long told me their biggest challenge is finding good people who ...

When Direct Mail and PURLs Don’t Work

Monday, July 16th, 2007

It stood out in the shipment of direct mail that accumulated during last week's road trip, a glossy, over-sized postcard touting the power of personalized URLs. It was digitally printed, used first-name personalization in the copy on the address side, had a PURL, and a postal bar code. But there ...

What’s Wrong with Color Presses?

Tuesday, February 13th, 2007

No, not the presses themselves. They all do their jobs well enough. I mean their skins. The Ferrari-red of Xeikon's big boxes and the blacks of IBM's and Kodak Versamark's machines makes them stand out on a shop floor. So does the deep green of Nipson's VaryPress 400. But the ...