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Wednesday, July 11th, 2007
Bleed. Gutter. Knockout. Gang. They’re design terms that everybody knows—but what if they were presented as subtle visual puns in an interactive test of your ability to match concepts with images? Colle+McVoy, a marcomm agency in Minneapolis, throws down just such a challenge in “Design: Not For The Faint ...
Posted in Advertising, Education | 8 Comments »
Saturday, June 30th, 2007
From a press release by International Communications Research (ICR):
"A recent survey completed by International Communications Research (ICR) revealed that even in today's digital world, consumers clearly prefer mail over other communications vehicles such as e-mail for receiving new product information and offerings as well as confidential business communications, such as ...
Posted in Direct Mail | 2 Comments »
Sunday, June 24th, 2007
Don Carli, the sustainability advocate and the subject of a recent post at PrintCEOblog.com, continues to draw attention to his message about environmental responsibility for industries that produce or use print. On June 14 in New York City, he led a panel discussion sponsored by his organization, the Institute for ...
Posted in Advertising, Environment and Sustainability | 5 Comments »
Sunday, June 17th, 2007
Printing's complicated relationship with the Internet makes it easy to forget that as a medium, the Internet faces issues of its own. One of the thorniest has to do with the principle of network neutrality: the belief that Internet users, not Internet service providers, should be in control of content, ...
Posted in Web 2.0 | 3 Comments »
Sunday, June 3rd, 2007
With Memorial Day just behind us and the 63rd anniversary of the D-Day landings occurring this Wednesday, there couldn't be a more appropriate time to peruse and ponder Gene Gable's wonderful illustrated essay, When Printers Went to War.
Posted at creativepro.com last year, this thoughtful review examines trade advertisements that ran ...
Posted in History | 1 Comment »
Wednesday, May 30th, 2007
At its Imaging and Printing Conference in New York City this week, HP is detailing "Print 2.0": a broad business strategy based in part on the assumption that the Web will generate sharply increasing amounts of printed output. Some of the inspiration for Print 2.0 comes from an enormously popular ...
Posted in Video, Web 2.0 | 4 Comments »
Monday, May 28th, 2007
Would you go to the trouble of completing an online survey in return for a $10 coffee gift card? You say you're not a big coffee drinker? Well, what if the mailed invitation spelled out your first name in chocolate sprinkles on the froth of a cup of latte ...
Posted in Digital Printing, Direct Mail | 2 Comments »
Tuesday, May 22nd, 2007
Here's a printing lesson we found so helpful that we're posting it in full even though it's a bit longer than usual for a blog entry. Entitled Printing to Gray Balance,it was written and submitted to PrintCEOBlog.com by Dan Remaley, Senior Technical Consultant in Process Controls for PIA/GATF. He invites ...
Posted in Color Management | 20 Comments »
Sunday, April 29th, 2007
Heidelberg's Print Media Academy (PMA) is a multinational educational network that has mentored industry members from more than 70 countries in everything from learning to operate folders to earning advanced degrees in print media management. The PMA also has a multimedia publishing program that has released some of the best ...
Posted in Research, Case Studies, & Whitepapers | Comments Off
Saturday, April 14th, 2007
At the AIIM/On Demand conference and expo in Boston next week (April 16-19), WhatTheyThink will be working with InfoTrends to produce a show daily newspaper to be distributed on Tuesday, Wednesday, and Thursday. This writer will help out by roaming the aisles of the Boston Convention & Exhibition Center for ...
Posted in WhatTheyThink.com | Comments Off