Author Archive

Wake Up, Smell the Coffee, and Taste the Power of Personalized DM

Monday, May 28th, 2007

Would you go to the trouble of completing an online survey in return for a $10 coffee gift card? You say you're not a big coffee drinker? Well, what if the mailed invitation spelled out your first name in chocolate sprinkles on the froth of a cup of latte ...

The Little “Secret” of Process Color at Press: Printing to Gray Balance

Tuesday, May 22nd, 2007

Here's a printing lesson we found so helpful that we're posting it in full even though it's a bit longer than usual for a blog entry. Entitled Printing to Gray Balance,it was written and submitted to PrintCEOBlog.com by Dan Remaley, Senior Technical Consultant in Process Controls for PIA/GATF. He invites ...

Going “Behind the Scenes of a Successful Print Shop”

Sunday, April 29th, 2007

Heidelberg's Print Media Academy (PMA) is a multinational educational network that has mentored industry members from more than 70 countries in everything from learning to operate folders to earning advanced degrees in print media management. The PMA also has a multimedia publishing program that has released some of the best ...

Going to Boston for AIIM/On Demand? Want to be famous?

Saturday, April 14th, 2007

At the AIIM/On Demand conference and expo in Boston next week (April 16-19), WhatTheyThink will be working with InfoTrends to produce a show daily newspaper to be distributed on Tuesday, Wednesday, and Thursday. This writer will help out by roaming the aisles of the Boston Convention & Exhibition Center for ...

Taking The Heat Out Of The Data Center and Off The Data-crunchers

Monday, April 9th, 2007

VistaPrint gets regular coverage in the graphic arts trade press as it achieves new efficiencies in the delivery of online printing services. An article in the April 1 issue of CIO magazine salutes the company for engineering an efficient solution of a very different kind: sharply reducing energy consumption in ...

The “Inconvenient Truth” That Hits Uncomfortably Close to Home

Saturday, March 31st, 2007

Readers of graphic arts trade journals know Don Carli as an astute commentator on marketing and technology trends. These days, he's most visible as the senior research fellow for the Institute for Sustainable Communication, (ISC) a not-for-profit group that promotes environmentally responsible practices for the printing, publishing, and packaging industries. ...

“tuffy” tells it like it is concerning QuarkXPress and InDesign

Sunday, March 25th, 2007

If you think that comments about QuarkXPress and InDesign are flying thick and fast here at PrintCEOblog.com, take a look at what they're saying over at QuarkvsInDesign.com. This site is a portal and a blogging venue for all things related to the ongoing rivalry between the two desktop publishing applications. ...

Quark Girds Itself To Meet the Launch of Adobe CS3 Head-On

Saturday, March 17th, 2007

Quark Inc. has been busy in preparation for archrival Adobe's pending launch of Creative Suite 3. In New York City last week, Quark hosted an analysts' briefing to review how QuarkXPress 7 has been retooled and expanded to blunt further competition from Adobe InDesign and the other applications in the ...

Superstar Smackdown: BoSacks vs. Mr. Magazine

Sunday, March 11th, 2007

It may sound a bit like a matchup from the card of a WWE event, but it actually was the title of more elevated clash between two print media experts at the Publishing Executive/Book Business conference and expo in New York City last week. BoSacks is Bob Sacks (www.bosacks.com), the iconoclastic ...

An Open Letter and A Clarion Call for Education

Monday, March 5th, 2007

Of all the compelling reading in the new 2007 PIA/GATF Forecast: Technology, Trends, Tactics, nothing is more urgent than the essay titled, "Whose Job Is Training? An Open Letter the Graphic Arts Community." The author, Larry Kroll, vice president of print media relations for Heidelberg USA, warns that the industry ...