Monday, December 11th, 2006
Marketers will increase overall budgets, shift more dollars online and try new technologies, according to BtoB's "2007 Marketing Priorities and Plans" survey. Highlights and Excerpts: - 62.7% of respondents plan to increase their marketing budgets in 2007; 29.4% said they will keep them flat; and 8.0% said they plan to decrease ...Monday, December 11th, 2006
The Landmark Postal Reform Accountability and Enhancement Act is considered as one of the most important reforms in decades at the USPS. The act provides a mechanism for controlling pricing, basically replacing the lengthy rate-setting process. This should hold rates around inflation with a cap tied to the consumer price ...Thursday, December 7th, 2006
Here's a good idea for commercial printers: Examine your customer base and find a common theme of company types based on profitability. Then brainstorm ideas to further expand your firm's usefulness for this new niche client base - software, inventory management, design or other specializing services. Fire (or phase out) ...Thursday, December 7th, 2006
Two American Business Media rebuttal witnesses were cross-examined before the Postal Rate Commission this week. Their written testimony was filed in November. Circulation Management reported on their appearance. The ABM testimony was made in response to two sets of testimony and rate proposals, one jointly by the Magazine Publishers of ...Wednesday, December 6th, 2006
New York Times Company announced today that in November 2006 advertising revenues for the Company's business units from continuing operations decreased 3.8% and total Company revenues decreased 1.7% compared with November 2005. The Internet ad revenues rose 29.8% in November due to continued growth in both display and classified advertising.Tuesday, December 5th, 2006
Forty percent of book publishers say they had worked with an overseas printer in the past year according to a recent survey. Book Business, an industry trade mag, has a story with 15 tips from printers and publishers about outsourcing overseas. A couple were quite interesting: - Consider an offshore ...Monday, December 4th, 2006
If postal rates increase, mail volume is supposed to go down which means print volume goes down. Right? Not really says Dr. Joe Webb in his column today at WhatTheyThink.com. "For years we have been hearing that postal rate changes disturb the pattern of shipments of the industry. Mailers increase their ...Sunday, December 3rd, 2006
This summer, Phinney/Bischoff Design House and research firm Ipsos conducted a study of marketing professionals. The study examined issues and opportunities marketers face within their organizations and the impact that rapidly evolving market conditions are having on the traditional roles of marketers. The results were very interesting as noted by ...Friday, December 1st, 2006
The New York Times has released its Times Reader in a free beta on NYTimes.com. The NYT may charge for this service after the beta. The Reader is a downloadable application for Microsoft Windows XP and Windows Vista users. "The New York Times is the only newspaper to offer advertisers ...Thursday, November 30th, 2006
Perry Judd's is one of North America's most respected magazine and catalog printers. Based in Waterloo Wisconsin, the firm is known for its great service and name-brand clients. Graphic Arts Monthly recently published an article about the company's investments in technologies that cut production costs while integrating their customers into ...
Managing Editor
Adam DewitzContributors
| Patrick Henry | Dr. Joe Webb |
| Cary Sherburne | Richard Romano |
| Barbara Pellow | Gail Nickel-Kailing |
| Noel Ward | Andy Tribute |
| Bob Rosen | Eric Vessels |
| BoSacks | Rick Littrell |
| Randy Davidson | Frank Romano |
Main Content Feed
PrintCEO Blog Comments
