Thursday, May 8th, 2008
Format Dynamics, a Denver-based advertising technology start-up has created an advertising platform that enables online publishers to insert targeted advertising into pages printed from the Web. MediaPost has an article on the new platform: Enter the "PrinterStitial." Denver-based startup Format Dynamics has perhaps invented a whole new ad category by developing ...Thursday, May 8th, 2008
Check out the really unique (and funny) Apple ad on Time's site: Several things I like about this. It's a good play from their TV campaign that is ubiquitous. This makes you want to play with sound. It is very engaging from a web standpoint because it essentially interacts ...Sunday, May 4th, 2008
An article in the Wall Street Journal takes a look at the growth of print advertising in in the Persian Gulf: Spending on ads in newspapers and magazines in the six Arab countries that make up the Gulf Cooperation Council reached $2.96 billion last year, according to Ipsos Stat, an international ...Friday, April 4th, 2008
The Multichannel Merchant has an article on How to Outlast the Do-Not-Mail Movement. The article presents steps direct markers can do to "not only help your bottom line, but will also help the overall reputation of the industry": Be mindful with your client’s campaigns —don’t over-reach/over saturate markets if ...Friday, March 28th, 2008
Globe and Mail's ReportonBusiness.com reports that Toronto-based Canadian Tire is ceasing use of printed catalogs and moving online: Canadian Tire Corp. is quietly phasing out the printed edition of the catalogue it has been publishing twice a year for almost nine decades, with a whopping current print run of 6 million ...Thursday, March 20th, 2008
A article in Knowledge@Wharton, University of Pennsylvania's Wharton School business journal confirms what many of us within the printing industry already know: print marketing continues to outperform digital methods. The article quotes Wharton marketing professor Eric Bradlow, who says, "print offers marketers a clear advantage over digital media, such as email. ...Wednesday, February 27th, 2008
The Interactive Advertising Bureau has released the latest numbers for online advertising: The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today announced that Internet advertising revenues for 2007 are estimated to grow to $21.1 billion, a 25 percent increase over the previous revenue record of nearly $16.9 billion for full year ...Wednesday, January 30th, 2008
It's the final week to share your insight with the CMO Council on the use of personalized marketing: Your feedback on personalized marketing is important to us. If you'd like a complimentary copy of the forthcoming CMO Council report "The Power of Personalization," we only ask for a moment of your ...Wednesday, January 16th, 2008
The CMO Council has released its 2008 Marketing Outlook survey results. The survey included "800 senior marketers on a wide range of topics including planned investments, organizational changes, process improvements and performance indicators." According to the CMO Council, "The annual audit undertaken by the CMO Council, and sponsored by Deloitte ...Monday, January 7th, 2008
The CMO Council, an organization "dedicated to advancing the effectiveness, stature and influence of chief marketing executives faced with a unique set of complex and daunting organizational, operational, cultural and strategic business challenges across multiple industry sectors and markets worldwide" has started an initiative aimed at helping marketers understand the ...
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