Tuesday, December 2nd, 2008
A lesson to be learned is to never steal from an ad agency. In Auckland, New Zealand, a thief stole 15 transformers from advertising agency OTW, worth about $5,000. A passerby saw the thief, thought he was acting suspiciously, and snapped his photo. The ad agency, backed by the police, took ...Thursday, September 4th, 2008
A new study released by Clash-Media suggests over fifty percent of marketers' budgets now spent online. The research conducted by E-consultancy for Clash-Media found: over 90 percent of marketers see Online Lead Generation as a growth area – up from 82 percent last year, and over 70 percent of those using ...Wednesday, July 16th, 2008
The USPS has released their 2007 Household Diary Study. The Household Diary Study is a multi-year study started in 1987 that aims to provide a "comprehensive and continuous description of the mail originating and destinating in American household." The report is available here (or as a PDF here). Print in the ...Friday, July 11th, 2008
Related to my post the other day on print's perfect storm is a report from Nielsen that the US is among those leading in the adoption of mobile Internet penetration. Key takeaways from from the report include: The US, UK and Italy are leaders in mobile Internet penetration. 15.6 percent of mobile ...Monday, June 16th, 2008
Last week the Philadelphia Inquirer and Philadelphia Daily News ran a fake ad campaign within their Friday editions to “demonstrate the power of our brands in generating awareness and generating traffic for our advertisers, and put a smile on people’s faces.” We blogged it here. This week the newspapers released number ...Thursday, May 8th, 2008
Format Dynamics, a Denver-based advertising technology start-up has created an advertising platform that enables online publishers to insert targeted advertising into pages printed from the Web. MediaPost has an article on the new platform: Enter the "PrinterStitial." Denver-based startup Format Dynamics has perhaps invented a whole new ad category by developing ...Thursday, May 8th, 2008
Check out the really unique (and funny) Apple ad on Time's site: Several things I like about this. It's a good play from their TV campaign that is ubiquitous. This makes you want to play with sound. It is very engaging from a web standpoint because it essentially interacts ...Sunday, May 4th, 2008
An article in the Wall Street Journal takes a look at the growth of print advertising in in the Persian Gulf: Spending on ads in newspapers and magazines in the six Arab countries that make up the Gulf Cooperation Council reached $2.96 billion last year, according to Ipsos Stat, an international ...Friday, April 4th, 2008
The Multichannel Merchant has an article on How to Outlast the Do-Not-Mail Movement. The article presents steps direct markers can do to "not only help your bottom line, but will also help the overall reputation of the industry": Be mindful with your client’s campaigns —don’t over-reach/over saturate markets if ...Friday, March 28th, 2008
Globe and Mail's ReportonBusiness.com reports that Toronto-based Canadian Tire is ceasing use of printed catalogs and moving online: Canadian Tire Corp. is quietly phasing out the printed edition of the catalogue it has been publishing twice a year for almost nine decades, with a whopping current print run of 6 million ...
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