Wednesday, February 27th, 2008
The Interactive Advertising Bureau has released the latest numbers for online advertising: The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today announced that Internet advertising revenues for 2007 are estimated to grow to $21.1 billion, a 25 percent increase over the previous revenue record of nearly $16.9 billion for full year ...Wednesday, January 30th, 2008
It's the final week to share your insight with the CMO Council on the use of personalized marketing: Your feedback on personalized marketing is important to us. If you'd like a complimentary copy of the forthcoming CMO Council report "The Power of Personalization," we only ask for a moment of your ...Wednesday, January 16th, 2008
The CMO Council has released its 2008 Marketing Outlook survey results. The survey included "800 senior marketers on a wide range of topics including planned investments, organizational changes, process improvements and performance indicators." According to the CMO Council, "The annual audit undertaken by the CMO Council, and sponsored by Deloitte ...Monday, January 7th, 2008
The CMO Council, an organization "dedicated to advancing the effectiveness, stature and influence of chief marketing executives faced with a unique set of complex and daunting organizational, operational, cultural and strategic business challenges across multiple industry sectors and markets worldwide" has started an initiative aimed at helping marketers understand the ...Tuesday, December 11th, 2007
New data released by TNS Media Intelligence found that total measured advertising expenditures in the first nine months of 2007 inched upwards by 0.2 percent to $108.2 billion as compared to the prior year period. By the Numbers: Internet display advertising increased 17.2 percent to $8.4 billion in expenditures. Consumer magazines posted a ...Monday, December 10th, 2007
A survey conducted by BtoB Magazine of 213 b-to-b marketers from the last week in November to the first week in December found that 60.1% of b-to-b marketers plan to increase their marketing budgets next year. No surprise that interactive advertising will see the biggest budget increase with 79.1% of marketers ...Tuesday, November 13th, 2007
Justin Basini, vice-president and head of brand marketing at Capital One Europe told Marketing Direct's Profiting from Green Policies conference attendees that the direct marketing industry needs to "to clean up its act and improve its impact on the environment, or risk being legislated against and facing a heightened consumer ...Monday, November 12th, 2007
A new report from IBM Global Business Services forecasts "greater disruption for the advertising industry in the next five years than occurred in the previous 50." The report found that control of attention, creativity, measurement, and advertising inventories are tipping the advertising industry balance of power. To examine the factors influencing ...Thursday, November 8th, 2007
Search Engine Marketing firm iProspect has released a study they did that examines how offline marketing (which is the internet marketers euphemism for print, tv, radio)channels influence online search. The study found that magazine and newspaper ads (as well ad word of mouth) where the most effective at generating a ...Monday, October 29th, 2007
The Interactive Advertising Bureau (IAB) has released the its Internet Advertising Revenue Report covering the second quarter and the first six months of 2007. The report shows record growth: Internet advertising revenues (U.S.) for the first six months of 2007 were nearly $10 billion, setting yet another new record and representing ...
Main Content Feed