Thursday, October 18th, 2007
A new study from Dynamic Logic found that magazine advertising remains effective in influencing consumer behavior and plays an important role in the marketing mix: When it comes to advertising effectiveness, a new study finds, magazine advertising remains especially effective in enhancing consumers' impressions of the product and their intent to ...Wednesday, October 17th, 2007
Speaking at the DMA07 Conference & Exhibition DMA President & CEO John A. Greco, Jr. said the industry needs to regulate themselves: “If we can’t self-regulate successfully, you might as well turn off the lights and hand over the keys of your business to the legislators and regulators right now,” Greco ...Tuesday, October 2nd, 2007
Advertising spending decreased 0.3 percent to $72.59 billion versus the same period in 2006 according to TNS Media Intelligence: Internet display advertising maintained its growth leadership position, registering a 17.7 percent increase to $5.52 billion in expenditures. Consumer magazines posted a 6.9 percent gain to $11.50 billion in advertising. Outdoor expenditures ...Monday, September 24th, 2007
A partnership announced last week between B2B publisher Cygnus Business Media and ID Media aims to offer advertisers an ROI-focused "cost-per-action" buying platform across 67 of Cygnus' trade publications. "We are delighted to launch this new buying platform with ID Media, a true innovator in the ROI media space. We came ...Wednesday, July 11th, 2007
Bleed. Gutter. Knockout. Gang. They’re design terms that everybody knows—but what if they were presented as subtle visual puns in an interactive test of your ability to match concepts with images? Colle+McVoy, a marcomm agency in Minneapolis, throws down just such a challenge in “Design: Not For The Faint ...Tuesday, July 10th, 2007
I read in Ad Age recently that AT&T, the nation's second-largest advertiser, has shifted lead agency responsibilities for its estimated $3.345 billion account to Omnicom Group's BBDO, New York, the agency for what was Cingular Wireless, now AT&T's mobility unit. Is anyone else besides me annoyed that AT&T has dumped ...Sunday, July 8th, 2007
Advertising Age has published Ad Spending numbers for measured media in April 2007. According to the release: U.S. measured spending in April 2007 rose a weak 0.6%, with improved results for network TV but a continued poor showing for newspapers. April's gain compared to a 2% increase in March, 4% decline ...Thursday, July 5th, 2007
Joe Wikert vice president and Executive Publisher in the Professional/Trade division of John Wiley & Sons, Inc recently pondered about the death of the Yellow Pages on his Publishing 2020 Blog. Wikert sees the death of the Yellow Pages on the horizon, but thinks its death is slowed by the ...Wednesday, June 27th, 2007
The Print Council is starting to share details on their market research clearinghouse that is being developed and managed by Rochester Institute of Technology's School of Print Media. The clearinghouse dubbed the Print in the Mix will be officially launched at he Annual Meeting of the Print Council which takes place ...Sunday, June 24th, 2007
Don Carli, the sustainability advocate and the subject of a recent post at PrintCEOblog.com, continues to draw attention to his message about environmental responsibility for industries that produce or use print. On June 14 in New York City, he led a panel discussion sponsored by his organization, the Institute for ...
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