Has Green Become “The New Black” for the Corporate Bottom Line?

Sunday, June 24th, 2007

Don Carli, the sustainability advocate and the subject of a recent post at PrintCEOblog.com, continues to draw attention to his message about environmental responsibility for industries that produce or use print. On June 14 in New York City, he led a panel discussion sponsored by his organization, the Institute for ...

Posted in Advertising, Environment and Sustainability | 5 Comments »

Magazines Fail to Make Top Grade in Report Card

Monday, October 23rd, 2006

An Ad Age reports says magazines are doing better, but have a long way to go to compete strongly against other media. Last year, Advertising Age laid out five ways the industry could retool itself, including reconsidering rate base, working faster for advertisers and breaking further out of paper. According ...

Posted in Advertising, Magazines | Comments Off