Archive for the ‘B-to-B Media’ Category

Resolved for the New Year: No “Shooting the Wounded”

Monday, December 31st, 2007

I can’t remember where I first read it, but I’ve never been able to forget it: “Editorial writers are the people who come down from the hills after the battle is over to shoot the wounded.” It’s also an admonition to columnists, consultants, analysts, bloggers, and anyone else in a ...

The State of B-to-B Media in 2008

Thursday, November 29th, 2007

FOLIO magazine just held their The State of B-to-B 2008 webinar that provides an outlook for B-to-B media in 2008 based on survey research conducted by FOLIO earlier this year. Key points from the Webinar: Revenues and profitability generally up Print advertising still dominant revenue contributor (But remains flat) Online is the fastest ...