Archive for the ‘Digital Printing’ Category

The Xerox iGen3 Helps Wired Magazine Target 5,000 Subscribers with Custom Covers

Monday, August 27th, 2007

I have to confess. I used to be a complete magazine junky. They would flood my house every month and while my wife would be happily reading some big thick book full of text, I'd be combing through page after glorious glossy page. I whittled down over the years ...

HP Launches Cloudprint, A Mobile Printing Platform

Tuesday, August 21st, 2007

HP Labs, the research and development arm of Hewlett-Packard has released a new service to assist mobile users share and print documents. The new service called Cloudprint "allows you to share, store and print documents easily using your mobile telephone." The service works by spooling documents into a Web-based file ...

NYT on VistaPrint’s Success; Partnership with OfficeMax

Monday, August 20th, 2007

The New York Times has an article on the success of VistaPrint and their new partnership with OfficeMax: AMONG Internet businesses, perhaps only one has managed to reach a market value of more than $1 billion by getting customers to hand out millions of promotional messages for it. The company is not ...

Kodak deploys “Print Ambassadors” at Event in Rochester

Thursday, August 16th, 2007

In diplomatic circles, an “ambassador without portfolio” is a government official who has neither specific responsibilities nor authority over a particular ministry—just a general charge to advance the interests of his or her country. In printing circles, those who promote the use of the medium with nothing more to credential ...

Amazon.com Launches Self-Publishing/Books on Demand Service

Thursday, August 9th, 2007

Amazon.com has launched a new Books on Demand services that will enable authors to self-publish their work through Amazon.com. The service will be available through Amazon's CreateSpace subsidiary. In the annoucment Jeff Wilke, senior vice president, North American Retail for Amazon.com said "The new CreateSpace Books on Demand service removes substantial ...

KODAK Shuts Down Creative Network, Product Availability Moved to KODAK Gallery

Thursday, August 2nd, 2007

Open for business for just five months, the KODAK Creative Network will close its doors on August 15. Today, an email went out announcing the discontinuation of the service: Thank you for being such an important part of the KODAK Creative Network service. Your participation has enabled us to learn a ...

When Direct Mail and PURLs Don’t Work

Monday, July 16th, 2007

It stood out in the shipment of direct mail that accumulated during last week's road trip, a glossy, over-sized postcard touting the power of personalized URLs. It was digitally printed, used first-name personalization in the copy on the address side, had a PURL, and a postal bar code. But there ...

Wake Up, Smell the Coffee, and Taste the Power of Personalized DM

Monday, May 28th, 2007

Would you go to the trouble of completing an online survey in return for a $10 coffee gift card? You say you're not a big coffee drinker? Well, what if the mailed invitation spelled out your first name in chocolate sprinkles on the froth of a cup of latte ...

VDP: The suppliers have screwed the entire system up!

Thursday, May 24th, 2007

This video went up on WhatTheyThink.com today: Thoughts? See more video in the WTT Video Center.

Fundraising Success Magazine Highlights pURLs

Sunday, May 20th, 2007

An article in Fundraising Magazine by Christen Gruebel introduces their readers to personalized URLs. It's a basic read for those more familiar, but a good overview for those who are not. The takeaway for me: According to Bill Schick, principal at full-service integrated marketing agency Bill Schick Design, this ...