Friday, May 9th, 2008
According to PIA/GATF imPrint the legislatures in Vermont, Hawaii, Maryland and Washington have adjourned for the year without considering legislation on restricting direct mail. Mail Moves America keeps a list of State Do Not Mail Registry Bills and their current status.Friday, April 4th, 2008
The Multichannel Merchant has an article on How to Outlast the Do-Not-Mail Movement. The article presents steps direct markers can do to "not only help your bottom line, but will also help the overall reputation of the industry": Be mindful with your client’s campaigns —don’t over-reach/over saturate markets if ...Tuesday, March 11th, 2008
Environmental conservation group ForestEthics has launched a ‘Do Not Mail’ Campaign: Five years after the national Do Not Call Registry became the most popular consumer rights bill in history, conservation group ForestEthics launched its campaign for a Do Not Mail Registry today to give Americans the choice to stop wasteful, annoying ...Monday, February 4th, 2008
The New Hampshire House Commerce committee has voted 14-1 to recommend that the full House kill HB 1506: Those who spoke against the bill said consumers already have a choice of contacting merchants and direct marketing associations to get their names off delivery lists. The state doesn't need to get involved.Monday, January 28th, 2008
Full-service direct mail marketer Ballantine, recently surveyed their marketing contacts regarding their 2008 direct mail campaigns asking, "What direct mail format(s) do you plan on testing in 2008 and why?" Ballantine compiled the responses into a 9-page report that is available on their website.Friday, January 25th, 2008
NBC's Today Show highlighted Catalog Choice, a free service that allows people to manage the the catalogs they receive. Catalog Choice is a project of the Ecology Center, a Berkeley, California organization that "promotes environmentally and socially responsible practices through programs that educate, demonstrate, and provide direct services." The Today Show ...Monday, January 7th, 2008
DMA digs in for no-mail fight: The Direct Marketing Association has strengthened its arsenal against proposed do-not-mail legislation by beefing up its Mailing Preference Service (MPS), offering consumers more choice in how and when they receive direct mail. As part of the effort, the DMA will also invest in a ...Wednesday, December 26th, 2007
A survey commissioned by Pitney Bowes and DMNews of 1,000 Americans found that "consumers value much of the direct mail they receive, but they also dramatically overestimate its true environmental impact:" Consistent with other industry studies, consumers in this survey place a high value on the coupons (56 percent of consumers ...Wednesday, December 26th, 2007
New Hampshire joins 15 other states with initiatives to create state-run do not mail registries. The legislation would "establish a restricted mail registry in the department of justice." According to PIA imPRINT, "The level of support for the bill within the NH state legislature is uncertain at this time. Fortunately, the ...Friday, November 16th, 2007
The United States Postal Service has announced the Postal Service Governors have decided future pricing to follow guidelines set in the Postal Accountability and Enhancement Act of 2006: The Postal Service Governors announced today future prices will be adjusted using new regulations issued by the Postal Regulatory Commission (PRC) on Oct. ...
Need a speaker for your open house, conference, or special event? WhatTheyThink.com's Speakers Bureau.
Main Content Feed