Monday, August 25th, 2008
"Montgomery Ward" - does that name ring a bell? When we were kids - way back when - we called it the "Monkey Ward" catalog... This week's DMNews reported on a number of acquisitions in the catalog industry that triggered some thoughts for me, some of them a bit nostalgic. Montgomery ...Wednesday, August 13th, 2008
I will be writing about InfoTrends’ second annual TransPromo Summit in more detail in the pages of WhatTheyThink, but I just wanted to take a moment to scribble down a few thoughts at the conclusion of the first day. Last year, there were about 300 attendees at the first TransPromo ...Tuesday, August 12th, 2008
Chief Marketer has an article by Peter Meyers of ICOM Information and Communications on mail preferences of 18-34 year olds. Meyers says younger demographics prefer direct mail citing a recent survey conducted by ICOM Information and Communications of 1529 households. The survey results suggests Young professionals ages 18-34 communicated a strong preference ...Wednesday, July 16th, 2008
The USPS has released their 2007 Household Diary Study. The Household Diary Study is a multi-year study started in 1987 that aims to provide a "comprehensive and continuous description of the mail originating and destinating in American household." The report is available here (or as a PDF here). Print in the ...Friday, May 9th, 2008
According to PIA/GATF imPrint the legislatures in Vermont, Hawaii, Maryland and Washington have adjourned for the year without considering legislation on restricting direct mail. Mail Moves America keeps a list of State Do Not Mail Registry Bills and their current status.Friday, April 4th, 2008
The Multichannel Merchant has an article on How to Outlast the Do-Not-Mail Movement. The article presents steps direct markers can do to "not only help your bottom line, but will also help the overall reputation of the industry": Be mindful with your client’s campaigns —don’t over-reach/over saturate markets if ...Tuesday, March 11th, 2008
Environmental conservation group ForestEthics has launched a ‘Do Not Mail’ Campaign: Five years after the national Do Not Call Registry became the most popular consumer rights bill in history, conservation group ForestEthics launched its campaign for a Do Not Mail Registry today to give Americans the choice to stop wasteful, annoying ...Monday, February 4th, 2008
The New Hampshire House Commerce committee has voted 14-1 to recommend that the full House kill HB 1506: Those who spoke against the bill said consumers already have a choice of contacting merchants and direct marketing associations to get their names off delivery lists. The state doesn't need to get involved.Monday, January 28th, 2008
Full-service direct mail marketer Ballantine, recently surveyed their marketing contacts regarding their 2008 direct mail campaigns asking, "What direct mail format(s) do you plan on testing in 2008 and why?" Ballantine compiled the responses into a 9-page report that is available on their website.Friday, January 25th, 2008
NBC's Today Show highlighted Catalog Choice, a free service that allows people to manage the the catalogs they receive. Catalog Choice is a project of the Ecology Center, a Berkeley, California organization that "promotes environmentally and socially responsible practices through programs that educate, demonstrate, and provide direct services." The Today Show ...
Main Content Feed