Friday, November 16th, 2007
The United States Postal Service has announced the Postal Service Governors have decided future pricing to follow guidelines set in the Postal Accountability and Enhancement Act of 2006: The Postal Service Governors announced today future prices will be adjusted using new regulations issued by the Postal Regulatory Commission (PRC) on Oct. ...Wednesday, October 17th, 2007
Speaking at the DMA07 Conference & Exhibition DMA President & CEO John A. Greco, Jr. said the industry needs to regulate themselves: “If we can’t self-regulate successfully, you might as well turn off the lights and hand over the keys of your business to the legislators and regulators right now,” Greco ...Monday, July 16th, 2007
It stood out in the shipment of direct mail that accumulated during last week's road trip, a glossy, over-sized postcard touting the power of personalized URLs. It was digitally printed, used first-name personalization in the copy on the address side, had a PURL, and a postal bar code. But there ...Saturday, June 30th, 2007
From a press release by International Communications Research (ICR): "A recent survey completed by International Communications Research (ICR) revealed that even in today's digital world, consumers clearly prefer mail over other communications vehicles such as e-mail for receiving new product information and offerings as well as confidential business communications, such as ...Monday, May 28th, 2007
Would you go to the trouble of completing an online survey in return for a $10 coffee gift card? You say you're not a big coffee drinker? Well, what if the mailed invitation spelled out your first name in chocolate sprinkles on the froth of a cup of latte ...Thursday, May 10th, 2007
Yesterday's webinar at WhatTheyThink on postal rates and reform drew over 500 registrations and was a very active discussion of the topic. I know because I fielded the question emails and was flat busy for over half the webinar with just that! I encourage everyone to connect with the archive ...Friday, October 27th, 2006
DM NEWS reports that First Class volume will "decline 2.8 percent from a 2006 estimate of 97.546 billion pieces to 94.775 billion in 2007. That decline of 2.771 billion pieces would cost the USPS $1 billion in revenue. The USPS also projects a 1.9 percent rise in Standard Mail volume, ...Thursday, October 26th, 2006
DM News reports that "America's first catalog brand Montgomery Ward has brought back its holiday catalog." The decision was based on customer feedback. The 148 page catalog aims to push consumers to the company's web site where more than 45,000 products are listed...
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