Tuesday, January 15th, 2008
Keeping print a float B-to-b publishers have gotten used to the idea of advertising dollars migrating to the Web, but none wants to see vast sums of money moving out of print. As the economy becomes less certain, though, b-to-b publishers are aware that advertisers could make sudden shifts in strategy ...Wednesday, December 5th, 2007
'Intent-Driven' Media Challenges Brands IAC's media and advertising CEO, Peter Horan predicts, "both media companies and advertisers could no longer rely on strong brands. Instead, they must find ways to meaningfully participate in what he calls "intent-driven media." Online ad share slips at papers Alan D. Mutter - the Newsosaur - says, ...Friday, July 6th, 2007
Ingram Digital and Microsoft Join in an Alliance Microsoft Corp. (www.microsoft.com) and Ingram Digital Group (www.ingramdigital.com) have signed an agreement whereby Microsoft’s Live Search Books program (http://books.live.com) will outsource high-volume scanning and digital management services to the Ingram Digital Group. Netflix Book Model Draws Competitors Book rental using a Netflix model. Guarding ...
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