Monday, April 21st, 2008
French magazine distributor Relay is offering "All-You-Can-Read" magazine downloads according to PC World magazine: For a monthly fee of 17.90 (US$28.20) readers can download the latest issues of around 400 French magazines, including top sellers such as Glamour, Public and Playboy, and technology titles such as Digital World. There are also ...Wednesday, March 26th, 2008
American Business Media reports that some B2B magazines showed growth in 2007: At first glance, the year-end numbers for 2007 appear to show a slight decline (-2.0%). However when the numbers are examined more closely, in fact, 13 of the 21 Business Information Network (BIN) categories are showing growth. The greatest growth ...Friday, January 18th, 2008
Wal-Mart has cut more than 1,000 magazines from the racks in its stores: Most of the magazines are small, and more than a few of the victims are titles that have long since stopped publishing, including Child, Celebrity Living, Elle Girl, Teen People, Suede, Shop Etc., Weekend and FHM. However, virtually ...Wednesday, November 28th, 2007
Jason Tanz, business editor of Wired magazine was interviewed by PRWeek and shares his view on how magazines can compete with new media (emphasis mine): PRWeek: The decline of newspapers because of the Internet is a perpetual theme, but another theme these days is the corresponding decline of magazines. Do you ...Sunday, November 18th, 2007
As the leader of a publishing group comprising 19 magazines with nearly 200 international editions in more than 100 countries, Cathie Black clearly believes in the durability of print. At a New York University awards ceremony in her honor last week (Nov. 14), she predicted that for the next ten ...Wednesday, October 24th, 2007
Folio magazine is reporting that Rachael Ray's magazine Everyday with Rachael Ray has switched to recycled paper: Magazine publishers may be slow in making the switch to recycled paper, but one of the industry’s biggest success stories of the last few years is already there. Last week Everyday with Rachael Ray—whose advertising ...Thursday, October 18th, 2007
A new study from Dynamic Logic found that magazine advertising remains effective in influencing consumer behavior and plays an important role in the marketing mix: When it comes to advertising effectiveness, a new study finds, magazine advertising remains especially effective in enhancing consumers' impressions of the product and their intent to ...Monday, September 24th, 2007
Journalism.co.uk is reporting that The Economist Group is turning to the blogosphere to help build buzz around political stories it will feature in upcoming magazine issues: "In the US we identified the 100 most important political bloggers and we effectively give them content before it's published in print, so that it ...Monday, August 27th, 2007
I have to confess. I used to be a complete magazine junky. They would flood my house every month and while my wife would be happily reading some big thick book full of text, I'd be combing through page after glorious glossy page. I whittled down over the years ...Monday, October 30th, 2006
According to research commissioned by Magazine Publishers of America, magazines are the most effective medium for advertisers across the purchase funnel, especially in the key measure of purchase intent. The study, entitled "Measuring Media Effectiveness: Comparing Media Contribution Throughout the Purchase Funnel", was conducted by Marketing Evolution. "Magazines surprising strength will, ...
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