Archive for the ‘Magazines’ Category

U.S. News going Monthly?

Tuesday, November 4th, 2008

FOLIO is reporting that U.S. News & World Report is going to a monthly publishing schedule: With print advertising in a precipitous decline, U.S. News & World Report, a magazine once considered a distant third in the newsweekly category to Time and Newsweek, is reducing its frequency. The magazine, which had announced ...

More on MagCloud

Monday, July 21st, 2008

A month ago I covered the launch of MagCloud, an HP Labs research project that is that is evaluating the use of a Web-enabled print production workflow to streamline the publishing of magazines so small independent magazine publishers and content owners can publish custom publications without all the print and ...

Paper Magazines Can Be High Tech, Too

Monday, July 21st, 2008

Esquire will include an electronic display on the cover of its September issue. The display will use E Ink technology (the same technology used by the Sony Reader and Amazon Kindle) to flash "the 21st Century Begins Now." The New York Times has the details: If it does wind up in the ...

French Magazine Distributor Launches All-You-Can-Read Magazine Download Subscriptions

Monday, April 21st, 2008

French magazine distributor Relay is offering "All-You-Can-Read" magazine downloads according to PC World magazine: For a monthly fee of 17.90 (US$28.20) readers can download the latest issues of around 400 French magazines, including top sellers such as Glamour, Public and Playboy, and technology titles such as Digital World. There are also ...

Business-to-Business Magazines Rebound In 2007

Wednesday, March 26th, 2008

American Business Media reports that some B2B magazines showed growth in 2007: At first glance, the year-end numbers for 2007 appear to show a slight decline (-2.0%). However when the numbers are examined more closely, in fact, 13 of the 21 Business Information Network (BIN) categories are showing growth. The greatest growth ...

Wal-Mart Cuts 1,000 Magazine Titles From Racks

Friday, January 18th, 2008

Wal-Mart has cut more than 1,000 magazines from the racks in its stores: Most of the magazines are small, and more than a few of the victims are titles that have long since stopped publishing, including Child, Celebrity Living, Elle Girl, Teen People, Suede, Shop Etc., Weekend and FHM. However, virtually ...

“Magazines are the Wine of Media”

Wednesday, November 28th, 2007

Jason Tanz, business editor of Wired magazine was interviewed by PRWeek and shares his view on how magazines can compete with new media (emphasis mine): PRWeek: The decline of newspapers because of the Internet is a perpetual theme, but another theme these days is the corresponding decline of magazines. Do you ...

Accepting NYU’s “Prism” Award, Hearst Magazines President Cathie Black Foresees Solid Future for Print Publishing

Sunday, November 18th, 2007

As the leader of a publishing group comprising 19 magazines with nearly 200 international editions in more than 100 countries, Cathie Black clearly believes in the durability of print. At a New York University awards ceremony in her honor last week (Nov. 14), she predicted that for the next ten ...

Everyday with Rachael Ray Goes Green By Switching to Recycled Paper

Wednesday, October 24th, 2007

Folio magazine is reporting that Rachael Ray's magazine Everyday with Rachael Ray has switched to recycled paper: Magazine publishers may be slow in making the switch to recycled paper, but one of the industry’s biggest success stories of the last few years is already there. Last week Everyday with Rachael Ray—whose advertising ...

Study Finds Magazines Continue to Play Important Role in Marketing Mix

Thursday, October 18th, 2007

A new study from Dynamic Logic found that magazine advertising remains effective in influencing consumer behavior and plays an important role in the marketing mix: When it comes to advertising effectiveness, a new study finds, magazine advertising remains especially effective in enhancing consumers' impressions of the product and their intent to ...