Monday, August 27th, 2007
I have to confess. I used to be a complete magazine junky. They would flood my house every month and while my wife would be happily reading some big thick book full of text, I'd be combing through page after glorious glossy page. I whittled down over the years ...Monday, October 30th, 2006
According to research commissioned by Magazine Publishers of America, magazines are the most effective medium for advertisers across the purchase funnel, especially in the key measure of purchase intent. The study, entitled "Measuring Media Effectiveness: Comparing Media Contribution Throughout the Purchase Funnel", was conducted by Marketing Evolution. "Magazines surprising strength will, ...Tuesday, October 24th, 2006
"We are no longer threatened by digital media," said Mr. Kliger, president-CEO of Hachette Filipacchi Media U.S. and chairman of the Magazine Publishers of America. "We are figuring out how to use it to our advantage." Kliger made this comment at the American Magazine conference Monday. Ad Age has video ...Monday, October 23rd, 2006
An Ad Age reports says magazines are doing better, but have a long way to go to compete strongly against other media. Last year, Advertising Age laid out five ways the industry could retool itself, including reconsidering rate base, working faster for advertisers and breaking further out of paper. According ...Monday, October 23rd, 2006
Magazine Publishers of America says forty-seven magazine launches were announced in the third quarter of 2006. A press release posted on WTT says this is an increase of 34.3% over last year for the same time period. Among the new titles announced in the third quarter of 2006 were: 17 ...
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