Thursday, September 4th, 2008
A new study released by Clash-Media suggests over fifty percent of marketers' budgets now spent online. The research conducted by E-consultancy for Clash-Media found: over 90 percent of marketers see Online Lead Generation as a growth area – up from 82 percent last year, and over 70 percent of those using ...Monday, August 4th, 2008
Brand marketing firm Polar Unlimited on their choice of print service providers: You can decommodify even if you are in a commodity industry. We use vendors in the printing industry quite often, and have seen quite a few of them come and go. We now use a vendor that is far ...Friday, March 28th, 2008
Globe and Mail's ReportonBusiness.com reports that Toronto-based Canadian Tire is ceasing use of printed catalogs and moving online: Canadian Tire Corp. is quietly phasing out the printed edition of the catalogue it has been publishing twice a year for almost nine decades, with a whopping current print run of 6 million ...Thursday, March 20th, 2008
A article in Knowledge@Wharton, University of Pennsylvania's Wharton School business journal confirms what many of us within the printing industry already know: print marketing continues to outperform digital methods. The article quotes Wharton marketing professor Eric Bradlow, who says, "print offers marketers a clear advantage over digital media, such as email. ...Friday, March 14th, 2008
When printers improve their productivity, lots of good things happen. But there’s one very bad thing that often happens by accident: prices come down even before customers have begun beating up the printer. Here’s why: If you reduce your make-ready times or improve your running speeds, it’s logical to raise your ...Wednesday, January 30th, 2008
It's the final week to share your insight with the CMO Council on the use of personalized marketing: Your feedback on personalized marketing is important to us. If you'd like a complimentary copy of the forthcoming CMO Council report "The Power of Personalization," we only ask for a moment of your ...Wednesday, January 23rd, 2008
Another look at Marketing & Media trends in 2008. In December 2007, Datran Media conducted its second annual marketing and media survey by reaching out to over 2,000 industry leaders. With the New Year rapidly approaching, we asked marketers to reflect on the year that was and share their 2008 marketing ...Wednesday, January 16th, 2008
The CMO Council has released its 2008 Marketing Outlook survey results. The survey included "800 senior marketers on a wide range of topics including planned investments, organizational changes, process improvements and performance indicators." According to the CMO Council, "The annual audit undertaken by the CMO Council, and sponsored by Deloitte ...Monday, January 7th, 2008
The CMO Council, an organization "dedicated to advancing the effectiveness, stature and influence of chief marketing executives faced with a unique set of complex and daunting organizational, operational, cultural and strategic business challenges across multiple industry sectors and markets worldwide" has started an initiative aimed at helping marketers understand the ...Wednesday, December 12th, 2007
A recent article on the Memphis Daily News Website about Consolidated Graphics-owned Mercury Printing's customer education program is a perfect example of another great opportunity to engage your customers and potential customers (Read last week's Trade Shows Should be an Important Part of Your Marketing Strategy for another opportunity). The ...
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