Archive for the ‘Newspapers’ Category

The Manchester, UK Evening News Circulation Experiment

Thursday, September 4th, 2008

To combat falling circulation numbers, the Manchester, UK Evening News began giving away 50,000 issues away downtown where circulation was weak while continuing to sell issues in the suburbs: Before the experiment the Evening News was very much a suburban newspaper with only about 7,000 sales downtown. So, the thinking went, ...

Germany. Where Newspapers Are Thriving

Monday, August 18th, 2008

BusinessWeek has an article online about how Germany's papers are doing fine despite the ad flight to the Web. The article cites the success of Bild, a Berlin daily with 12 million readers had it most profitable year in 2007 and the national-affairs daily Die Welt, which made its first profit ...

MinnPost drops Printed Edition

Monday, July 28th, 2008

MinnPost, the start-up Internet-based nonprofit newspaper (my post about the launch of MinnPost from last August) in Minneapolis has decided to drop its printable edition: Beginning today, we're dropping the MinnPost in Print feature. Readers will continue to be able to print stories from the site. But as more and more ...

Numbers from Last Week’s Flyderrie-air.com Fake Ad Campaign Released

Monday, June 16th, 2008

Last week the Philadelphia Inquirer and Philadelphia Daily News ran a fake ad campaign within their Friday editions to “demonstrate the power of our brands in generating awareness and generating traffic for our advertisers, and put a smile on people’s faces.” We blogged it here. This week the newspapers released number ...

Quote of the Day

Monday, March 31st, 2008

John McIntyre, assistant managing editor for the copy desk at the Baltimore Sun on newspapers and the internet: The newspaper industry has spent untold sums for the past 30 years and more to develop the technology of printing high-quality color photography on newsprint. As an ambition, it ranks with an attempt ...

“Hah Hah, your medium is dying”

Monday, January 7th, 2008

Last nights Simpsons' includes a scene mocking the death of newspapers. Update: Youtube clip removed. Rex Hammock has the clip from Hulu.com: Nelson (of the Simpsons) on newspapers. Is news print media doomed when its demise is highlighted in pop culture?

NAA Launches Imagining the Future of Newspapers Blog

Monday, November 12th, 2007

The Newspaper Association of America has launched a new blog. In his welcome, Randy Bennett, vp of Audience and New Business Development writes, "The newspaper industry is in the midst of a wrenching period of transition. As business models, consumer and advertiser behavior and the competitive landscape transform, newspaper companies ...

Newspaper Roundup

Tuesday, November 6th, 2007

The Audit Bureau of Circulations released circulation numbers for more than 700 daily newspapers yesterday. According to Editor and Publisher: According to an analysis of ABC figures, for 538 daily U.S. newspapers, circulation declined 2.5% to 40,689,617. For 609 papers that filed on Sunday, overall circulation dropped 3.5% to 46,771,486. The ...

Online Newspaper Readership Grows

Wednesday, October 31st, 2007

The Newspaper Association of America is reporting increased newspaper Web site readership: More than 59.6 million people visited newspaper Web sites in July 2007, a nine percent increase over the same period a year ago and the second largest monthly audience since NAA began tracking these numbers in 2004 (May ...

Newspapers Are Building Web Applications to Grow Readership

Wednesday, October 10th, 2007

The Globe and Mail has a report from the annual Associated Press Managing Editors Conference on some of the new tatics that newspapers are using to build audience. One strategy is the use of social media and collaboration technologies that enables readers to share content, opinions and perspectives with other readers. ...