Print Buyers Straight-Shoot Print Providers at WOA’s “Offset and Beyond 2008”

Sunday, April 27th, 2008

Printers sometimes are advised that it’s not necessary—and may even be counterproductive—to post equipment lists at their Web sites. Print buyers really aren’t impressed, this curious argument goes, by a roll call of iron that doesn’t tell them anything about the creative “solutions” that the printer is prepared to provide. Anyone ...

Posted in Associations, Conferences, Print Buying, Printing Industry, Printing Industry News | 2 Comments »

Why do we Need Print Buyers?

Friday, October 26th, 2007

Margie Dana and Frank Romano have both written recently on WhatTheyThink.com on the issues faced by print buyers: lack of formal training, low awareness by management about what they do, having limited resources for education and professional development, and more. And they are right in each case. But in my ...

Posted in Print Buying | 5 Comments »