Archive for the ‘Research, Case Studies, & Whitepapers’ Category

Looking Fine in ’09?

Monday, November 17th, 2008

I had first started working with TrendWatch (later TrendWatch Graphic Arts, even later The Industry Measure, and now just late) back in 1999, even before its acquisition by That Which Shall Remain Nameless, and one of the first projects I had worked on was a 2000 forecast of the graphic ...

Jet Pilot

Monday, October 13th, 2008

Earlier this month, WhatTheyThink released the second in our “Primer” series of reports—Inkjet Printing Primer: A WhatTheyThink Overview of Inkjet Printing in the Commercial Printing Industry, of which I am proud to have been the author. The purpose of our Primer reports is to get interested parties up to speed ...

Why “Rebranding” Print Hasn’t Worked—and Will Never Work

Monday, October 6th, 2008

First, individual printers are not of sufficient size to stimulate the demand for print. We’ll look at the issue of “demand” in greater detail in chapter 5, but suffice it to say here, those dynamics are based on societal and other changes that are out of their range of control. At ...

Student Researchers Seek Input to Survey on Color Preferences for Transpromo Documents

Saturday, May 24th, 2008

A team of student researchers from the Department of Graphics and Imaging Technologies at Pittsburg State University (Pittsburg, KS) is seeking responses to its online survey about color preferences in transpromotional (TransPromo) documents. The students, under the direction of Prof. Jesus J. Rodriguez, have received a grant supporting their research from ...

Analyzing Print Productivity using a System Dynamics Approach

Monday, March 3rd, 2008

A new research monograph from the Printing Industry Center at RIT analyzes the potential inefficiencies of the print production using system dynamics. System dynamics is a scientific approach to understanding the behaviour of complex systems over time. The study reports on the use of System dynamics to simulate five scenarios that ...

New Whitepaper on Vertical Market Trends in Direct Mail 2008

Monday, February 4th, 2008

The Winterberry Group has released a whitepaper on Vertical Market Trends in Direct Mail 2008: Winterberry Group’s fourth annual white paper on vertical market trends in direct mail is based upon an exhaustive research effort, including interviews and surveys with more than 100 senior executives involved in the direct mail planning, ...

New Pew Internet Study Examines Information Search

Wednesday, January 9th, 2008

A new study from Pew Internet examines "how people use the internet, libraries, and government agencies when they need help:" Americans deal with a complex array of issues and problems in their everyday lives – from health care to education to employment to retirement. Many of these problems require negotiating a ...

National Endowment for the Arts Releases New Study that Examines Reading in America

Monday, November 26th, 2007

The National Endowment for the Arts has released a new study that examines reading in America: To Read or Not To Read gathers and collates the best national data available to provide a reliable and comprehensive overview of American reading today. While it incorporates some statistics from the National Endowment for ...

New Research from Printing Industry Center Examines Emerging Markets

Monday, November 5th, 2007

A new research monograph from the Printing Industry Center at Rochester Institute of Technology provides insight into the business climate of five emerging markets: Brazil, China, India, Mexico, and Russia. The monograph also examines the the state of the printing and publishing market within each country. Key findings from the ...

New Study Finds C-Level Executives Trust Print

Tuesday, October 2nd, 2007

A new study from Doremus, a business communications firm, and The Financial Times found that C-level executives prefer print over online when looking for trusted information and analysis in the financial, consulting and technology categories. BtoB Magazine has published the numbers from the study: 59% of executives said they trust print over ...